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Neil Sharp - Marketing Director
The business wanted a revitalised strategy to break through the £30m sales barrier, grow website traffic and leads and find a new, more powerful way of marketing and turning leads in to customers.
They added £20m in additional sales and are now focussed on a new £100m milestone. Website traffic has risen 10x, lead generation has increased 18x, and the business now converts 60% of customer enquiries pursued.
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JJS Manufacturing is a highly successful industrial electronic manufacturing specialist. It offers high value, low-risk end-to-end sourcing, procurement, manufacture and supply chain solutions to UK and overseas customers.
Traditional marketing including cold calling wasn’t working and the business wanted a new strategy to break the £30m sales ceiling. They wanted to drive considerable growth and to be able to focus time and effort on qualified leads with high conversion rates.
Equinet, working closely with the JJS team, is responsible for planning and delivery of marketing outputs including the website, blogs, content strategy, keywords, SEO, sales literature and support, email marketing, video and design. This is a joined-up approach that helps align all JJS Manufacturing stakeholders (marketing, sales, operating, service) and focus attention on core day to day business and conversion of qualified leads and enquiries within a prioritised, considered and justified brand and content strategy.
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"Equinet and the inbound programme they developed has created a marketing 'machine' that provides a sales pipeline of quality, qualified leads. Leads that deliver the new business we need to grow."
Chris Johnson, CEO - JJS Manufacturing
