"We've added over £20M of new business in the last three years and now convert two thirds of all inbound leads to customers"

Neil Sharp - Marketing Director

JJS-HomeScreen-Equinet-Media-UpSc-jpg@2xComp

INDUSTRY: MANUFACTURING

Their problem was:

The business wanted a revitalised strategy to break through the £30m sales barrier, grow website traffic and leads and find a new, more powerful way of marketing and turning leads in to customers.

The results:

They added £20m in additional sales and are now focussed on a new £100m milestone. Website traffic has risen 10x, lead generation has increased 18x, and the business now converts 60% of customer enquiries pursued.

JJS Manufacturing's journey.

A customer case study

JJS Manufacturing is a highly successful industrial electronic manufacturing specialist. It offers high value, low-risk end-to-end sourcing, procurement, manufacture and supply chain solutions to UK and overseas customers.

Traditional marketing including cold calling wasn’t working and the business wanted a new strategy to break the £30m sales ceiling. They wanted to drive considerable growth and to be able to focus time and effort on qualified leads with high conversion rates.

Decisions made

Pursue an inbound and content-led marketing strategy
Utilise HubSpot and work with Equinet
Make JJS Manufacturing a 'go-to' and helpful resource in their chosen markets
Create insightful content to address key issues across the buyer's journey
Change the may they communicate and engage with customers and prospects
Use HubSpot Marketing and HubSpot Sales to drive business growth

Outputs

Equinet, working closely with the JJS team, is responsible for planning and delivery of marketing outputs including the website, blogs, content strategy, keywords, SEO, sales literature and support, email marketing, video and design. This is a joined-up approach that helps align all JJS Manufacturing stakeholders (marketing, sales, operating, service) and focus attention on core day to day business and conversion of qualified leads and enquiries within a prioritised, considered and justified brand and content strategy.