Find out how
Create a blueprint for media assets that extend your reach and influence your market.
A focus on products and services can leave customers cold. They care about their own needs. If your company isn’t showing up as they search for information, you risk being ignored.
It’s a noisy world and standing out is more challenging than ever. With near-unlimited competition for attention, you have to deliver value before you deliver your product pitch.
Magazines
With what we have learnt in previous workshops, we will work with you to create blueprints for media assets that will extend your reach and elevate your influence.
Information prospects are searching for will vary according to where they are in the buying cycle. Content to generate awareness will be different from content to convert leads to customers.
By considering your content matrix - cognisant of buyer persona and lifecycle stage – we will create synopses for cornerstone content that will resonate and help move prospects through the buying process. And by identifying the most pressing questions they have at each stage and planning to answer those across multiple channels, you will build trust.
Prior to the workshop, we will conduct research and during the event, present our findings and recommendations including:
Take the next step and book time to talk with us about your media brand. Or find out how to book a Media Workshop as part of the Strategy step in the Brand Growth Plan.
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