The Brand DNA Plan
Achieve your growth goals with a brand built to win. Our programme helps you set your business apart and attract ideal OEM partners.
From Supplier to Strategic Partner
As a contract manufacturer, confidentiality can prevent you from showcasing your best work. That's why building a distinct brand identity is the most powerful way to prove your expertise and win trust, even when you can't share your clients' stories.
Your Brand DNA articulates your unique value, shifting the conversation from price to expertise. This is how you attract the right partners, secure larger contracts, and build the kind of strategic, lasting OEM relationships your business needs to grow.
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Transform your Brand
Transforming your brand is about shifting perceptions to establish your unique value. We help you move from being seen as a commoditised vendor to a visible, strategic partner, ensuring you attract the work and clients you want.
Fine-Tune your Positioning
Brand positioning is your competitive advantage. We use workshop data and market analysis to create the strategic fuel for our AI-powered engine, delivering content that speaks directly to your ideal client's pain points and differentiates you from the competition.
Build Your Design System
Before we can scale your brand, we must first build its engine. This process creates a Structured Foundation for your brand's visual language, ensuring perfect consistency and freeing your team to focus on high-value strategy.
Book a Diagnostic Review
Facilitated workshop – onsite or virtual
Baseline audit & gap analysis
Get a clear, actionable roadmap for growth with our facilitated workshop, conducted either on-site or virtually.
- Gain Clarity: We provide a baseline audit and gap analysis to help you see exactly where you stand and your biggest growth levers.
- Validate Strategy: The review validates your success metrics, evaluates your target audience, and assesses your marketing channels and content effectiveness.
- Identify Opportunities: We analyse your sales process and cross-team collaboration to identify where you can gain a competitive edge and accelerate growth.
Define your Target Audience
Facilitated customer focus workshop – onsite or virtual
Ideal Customer Profile
Define your most profitable customer. We help you create a detailed profile of the perfect customer who benefits most from your services and provides the most outstanding value to your business. This focus ensures you attract and close more of the right opportunities.
Define Buyer Personas
Go beyond the job title to connect with the people who matter. We help you define detailed buyer personas that uncover their challenges, fears, and aspirations. By understanding their priority initiatives and decision criteria, you can tailor your messaging to build trust and shorten the sales cycle.
Map Your Buyer's Journey
Master your sales process by understanding the buyer's journey. We help you break down each stage and pinpoint your buyers' urgent questions, tailoring content to their needs. This strategic mapping improves sales and marketing outcomes, ensuring your message is always relevant.
Uncover Your Competitive Advantage
Research & Analytics Project
Competitive Intelligence
Our research and analytics project provides the insights you need to outperform your competitors.
We assess your current position and analyse competitors' online strategies to uncover their strengths, weaknesses, and position in the digital landscape.
- Understand Your Position: We evaluate your digital presence and performance to define your strengths and pinpoint areas for improvement, directly comparing them to your competitors.
- Outsmart the Competition: We analyse your competitors' websites and online reputation to identify their weaknesses and exploit opportunities to outperform them.
- Seize Market Opportunities: We pinpoint where competitors lag and excel, providing you with a clear strategy to seize online market opportunities and reduce digital threats.
This intelligence is a critical component for your Brand Positioning Workshop, providing the fuel you need to claim a unique position in the market.
Analyse Your Position
We evaluate your digital presence to define your strengths and pinpoint areas for improvement, directly comparing them to your competitors. This allows you to build upon what works and optimise where it matters most.
Review Competitors
We analyse your competitors' websites and online reputation to identify their weaknesses and exploit opportunities to outperform them. We turn their shortcomings into your competitive advantage.
Identify Gaps
We pinpoint where competitors lag and excel, providing you with a clear strategy to seize market opportunities and reduce digital threats. This delivers the intelligence needed to claim a unique position in the market.
Own Your Position
Facilitated brand positioning workshop – onsite or virtual
Define your brand's core
We help you establish a precise identity by outlining your unique differentiation, beliefs, and principles. This clarity builds a brand that resonates with stakeholders and serves as a powerful asset for winning trust and attracting the perfect partners.
Claim your advantage
We help you identify competitors' positions and assess their strengths and weaknesses. This knowledge allows you to differentiate effectively, emphasising the unique attributes that set you apart and give you a clear advantage in the market.
Speak directly to your market
We help you define customers' actual needs, desires, and pain points, so you can deliver solutions that matter. You will build a stronger brand and more lasting relationships by aligning your services and messaging to meet these expectations.
Practical tips on...
B2B Brand
Positioning
Differentiate in a competitive market by creating a unique brand identity that resonates beyond traditional branding elements like logos, font and colours.
Craft a Winning Proposition
Facilitated value proposition workshop – onsite or virtual
The Value Proposition
Crafting a powerful value proposition is key to winning new business.
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Improve Your Marketing: Crafting a compelling value proposition will make your marketing more effective and persuasive.
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Boost Sales: A solid value proposition will improve sales performance by clearly communicating your unique benefits.
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Stand Apart: This workshop will give you the tools to set your services apart from competitors and create a powerful position in the market.
The Customer's Point of View
To establish your "jobs to be done," we help you identify the tasks your customers are trying to complete, the problems they need to solve, and the needs they want to meet. This deep understanding allows you to position your services as the perfect solution.
Your Service Solutions
We create a map demonstrating how your services solve real customer problems and meet their needs. This powerful visual connects the dots between their "jobs to be done," pain points, and desired outcomes, immediately clarifying your value.
Highlight your unique value
Learn how to identify opportunities to create unique value, brainstorm ideas to evolve and improve them, and match your customers' jobs, pains, and gains with your pain relievers and gain creators. This step ensures your value proposition is powerful and impossible for competitors to copy.
Develop a Messaging Framework
Facilitated brand narrative workshop – onsite or virtual
Define Your Core Values
We help you define the core values that give your company its identity and organise your messaging. These pillars ensure that everything you say and do is aligned with your brand's fundamental beliefs.
Connect With Your Audience
We help you define a brand persona that attracts and retains clients and staff. Giving your brand a clear personality can build a more emotional connection with your customers, turning them into advocates.
Make Your Customer the Hero
We help you define the change your customers need, the problem your brand solves, and how it can make them "heroes in your story." This approach transforms your brand from a supplier into a strategic partner, building lasting relationships.
Design Your Brand & Digital Engine
A Facilitated Brand Identity Virtual Workshop
Generative Design System Workshop
This workshop is where all your brand strategy becomes a powerful, automated system for growth.
Your brand needs a technical foundation to truly grow its digital reach. This workshop is where we compile your brand's identity into a powerful "Generative Design System" with Figma at its heart.
We use the insights and strategic outputs from all your previous workshops to build a dynamic, AI-powered partner. This system is far more than a static asset library; it is the technical backbone for all your future marketing efforts.
- A Single Source of Truth: We elevate your Figma setup into a machine-readable database of your brand's visual language, creating a "structured foundation" for all your digital assets.
- Programmatic Consistency: We define fundamental brand attributes like colours and fonts as "Design Tokens," which allows an AI to apply your brand styles programmatically.
- Reusable Components: Every UI element is built as a reusable, intelligent component in Figma, ensuring perfect consistency across all platforms and content.
The Structured Foundation
This is a critical piece of the system. We meticulously structure your brand guidelines within Figma to create a comprehensive, AI-ready database of your brand's visual language. This foundation ensures perfect consistency and a single source of truth for all your marketing and sales materials.
The Generative Layer
This layer is the engine's brain, using a suite of AI models to understand content, messaging, and aesthetics. It allows the system to create assets and generate new, on-brand visuals and copy that are strategically aligned with your brand narrative.
The Automation Layer
This layer is the "hands" of the system. It is the technical plumbing that connects the structured foundation to the generative brain and executes tasks. It allows for the autonomous creation of fully branded content, dramatically reducing production time and freeing your team to focus on high-value strategy.
Book Your Brand DNA Plan
And build the foundations for powerful brand reach
What You Get
Strategic Workshops
Research & Analysis
A Brand DNA Plan & Microsite
Design-System Foundation
A Tailored Approach
The Plan
The Brand DNA Plan is your roadmap to growth. It culminates in a Generative Design System, a central hub that unifies your brand and accelerates your marketing, sales, and service strategies.
This powerful programme, built on insights from your workshops, enables you to implement the GROW Methodology with the precision, unmatched speed, consistency, and personalisation needed to win new business and secure high-value partnerships.
What it Takes
This process is fuelled by the participation of your SMT and key leaders, and we ensure the plan is built around their busy schedules. To ensure a seamless process, we send preparation materials to all participants before each workshop.
This full-service programme is a total investment of £15,000 or $20,000.
Book a Discovery Call to explore how we can build a custom growth plan for your business.
What happens after the programme is completed?
After completing The Brand Positioning Module, participants gain a suite of tools, strategies, and ongoing resources to implement the brand transformation effectively. Here’s what happens next:
Access to Your Brand Plan Microsite
- A dedicated, secure microsite serves as a centralised hub for all deliverables.
- Features include:
- Downloadable resources: Brand framework, workshop findings, and actionable recommendations.
- Collaboration tools: Shareable content for seamless team implementation.
- 24/7 access for ongoing reference and updates.
Implementation Guidance
- You’ll have clear, prioritised steps for aligning marketing, sales, and customer service teams.
- A focus on translating the plan into real-world actions, such as:
- Refining marketing campaigns.
- Adjusting sales strategies.
- Enhancing customer experience touchpoints.
Tracking and Measuring Success
- Benchmarks and tracking processes established during the diagnostic review help monitor progress.
- Suggested metrics include:
- Lead generation and conversion rates.
- Customer satisfaction and retention rates.
- Market share growth and digital performance improvements.
Continued Support
- Option for follow-up consultations to ensure the strategy is being effectively implemented.
- Opportunity to book additional workshops or custom sessions for specific challenges as they arise.
What’s the cost? Can I decide which parts I want to do?
The price for the 6 workshops and the full package of research and brand framework materials is £19,200 (including a 20% discount). You can choose to book workshops individually at the full price of £4000 each (excluding discount).
How much involvement is required from my team during the process?
The more involved your team is in the workshop, the better. It’s the insight and interaction every invididual brings to the sessions that will help your facilitators understand how your brand is perceived in the market right now, and shape your collective brand vision for the future.
Workshops:
- Each workshop is designed to be interactive and participatory, requiring input from key stakeholders.
- Recommended participants:
- Sales, Marketing, and Customer Service leaders.
- Senior management and decision-makers who understand your business goals.
- Workshops typically involve:
- Sharing insights about customer needs, competitor positioning, and brand challenges.
- Collaborating on defining customer personas, value propositions, and messaging.
Pre-Workshop Preparation:
- Completing questionnaires and surveys to establish baselines and gather data for the workshops.
- Collecting relevant documentation (e.g., sales data, customer feedback, or existing branding materials).
How do I get started with Equinet?
Want to learn more about developing a contract manufacturing brand with Equinet?
Discovery Call
Kick off the journey with a simple conversation. During this initial call, we’ll discuss your business objectives, challenges, and priorities to determine how Equinet can deliver solutions tailored to your needs.
Viability Assessment
This step evaluates the feasibility of implementing a strategic solution that aligns with your objectives and timelines, ensuring every step is grounded in achievable outcomes.
Alignment Workshop
Collaborate with your senior management team in a dedicated workshop. This session fosters alignment on a proposed strategy, builds consensus and creates a unified vision for implementation.
