Plans are only as good as their outcomes. Everything tracks back from your goals. But when change happens, plans must stay agile, responding to what happens.
The Playbook will contain all the pieces and parts that make up your approach and strategy for getting things done, including process workflows, operating procedures, and cultural values that shape a consistent response — the play.
Dependent upon which modules you chose from the Strategy and Foundation stages, the Playbook will pull together all of the outputs, including synopses and briefs for your content, designs, and foundational assets. With that core at its base, we will have a blueprint to build your campaign components.
It will also document your goals and a schedule of weekly, monthly and quarterly touchpoints to stay on track, review performance and set new strategic goals.
The B2B Growth Playbook will be delivered on day 42 of this initial 120-day programme.
Competitor analysis and your current setup.
A framework to guide the creation and management of brand assets.
Core propositions, reasons to believe, brand essence, personality, positioning, mission, vision and values.
Fully design profile of the perfect customer for your business.
Change drivers, success factors, perceived barriers, decision criteria and the eco-system influencing your primary buyer persona.
A plan for your homepage designed around your customer.
Output from your website workshop to inform the build.
Key pain points and questions at each lifecycle stage.
Review of existing content to identify repurpose opportunities.
Synopses and briefs for each content asset that we will build in step two of the Brand Growth Plan.
Components of launch campaign including email, social, video and an on-demand asset.
A campaign plan for the first 90 days post-launch.
