Plans are only as good as their outcomes. Everything tracks back from your goals. But when change happens, plans must stay agile, responding to what happens.
The Playbook will contain all the pieces and parts that make up your approach and strategy for getting things done, including process workflows, operating procedures, and cultural values that shape a consistent response — the play.
Dependent upon which modules you chose from the Strategy and Foundation stages, the Playbook will pull together all of the outputs, including synopses and briefs for your content, designs, and foundational assets. With that core at its base, we will have a blueprint to build your campaign components.
It will also document your goals and a schedule of weekly, monthly and quarterly touchpoints to stay on track, review performance and set new strategic goals.
The B2B Growth Playbook will be delivered on day 42 of this initial 120-day programme.