Map every connection with your brand - first touch to subscriber, lead to qualified lead to customer, and even brand evangelist. By analysing engagement, you gain insight to drive growth and improve retention. It would be best if you had a CMS with integrated marketing, sales, and customer service solutions built on your CRM to make that happen.
Develop a strategy that responds to what happens, not just what was planned. An agile programme focused on continuous improvement.
With HubSpot's Marketing Hub, you have the tools to grow traffic, convert leads, and track your entire funnel in one place.
With HubSpot's easy-to-use CRM, you'll never have to manually update reports or wonder how your team is tracking toward their goals.
Everything you communicate should flow from your customer’s interests, needs, fears and aspirations. Fail in that, and they may never notice that you exist at all. We deliver a workshop and conduct desktop research including:
As a StoryBrand Certified Guide, we will help position your customer as the hero in the story you tell. We will send each Story Workshop attendee a copy of Building a StoryBrand by Donald Miller and invite each to draft a brand script prior to the event. Clarifying a unique brand narrative can transform the way you think about your brand.
To get found by people looking for what you do, be prolific and generous with your knowledge and know-how. Behave like a media company. When a customer has a problem that relates to what you do, what questions are they asking? How do they review their options? And what will validate the solution they choose? We host a Media Workshop to explore the omnichannel content that will respond to customers evolving needs and interests.
Establish the HubSpot configuration that responds best to your specific goals and requirements. And identify the tech stack that will super-charge the outcomes you need. Developing and integrating the ideal solution is a bespoke exercise that should be defined and built with careful consideration of your business, customers, goals and timelines in mind.
A website is your digital hub to the world. It is the single point that connects everything for your customer. And it has to respond to what they are looking for in ways that facilitate their journey through your domain. You won’t always know what works best for them without measuring, analysing and testing to continually improve their experience and achieve optimal results.
Working from the plan established in your MediaBrand workshop we will provide the templates for any self-build assets and write, design and deliver the assets we are creating for launch. This will also include, as appropriate, your brand guidelines, email templates, digital design pack and media content calendar for your first quarterly, bi-monthly or monthly campaign.
Everything can change. And if change is the only constant, the way you are set up to flex and adjust will define the outcomes you achieve. We will constantly measure, test and pivot based on what actual happens, not just blindly follow a plan. In many instances these might be micro-adjustments, but together they can have a compound impact.
The historical tension between Sales and Marketing has to belong in the past. It would be best if you had a new contract between them, an SLA that aligns their common purpose. Without a plan for lead sharing where Marketing listens to Sales and Sales feeds back to Marketing, you risk missing opportunities for faster, more sustainable growth.
Whether running monthly bi-monthly or quarterly campaigns, we run reviews with you every 90 days. Ideally, we want to meet in person (or online if that is not practical) to review performance against projections and agree priorities and goals for the coming quarter. In this way we ensure there are no surprises and evidence-based recommendations are considered.