The Brand Growth Plan.

Elevate your brand and meet marketing, sales and service goals with confidence

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Define

Everything you communicate should flow from customer’s needs, concerns and aspirations. We host workshops and research opportunities to elevate your brand, make your customer the hero, and scope content that differentiates your business.

Step 1.1

Elevate your brand

Elevate your unique brand

Elevate your digital brand

Step 1.2

Make your  customer the hero

Make your customer the hero

Elevate your digital brand

Step 1.3

Get a media mindset

Get a media mindset

Get a media mindset

Design

Here we write, design and develop the assets we are creating for launch and optimise the technologies identified in the ‘Define’ stage including HubSpot, an agile website, associated templates, integrations and a campaign plan.

Step 2.1

Optimise your technology stack

Optimise your technology stack

Optimise your technology stack

Step 2.2

Develop an agile website

Develop an agile website

Develop an agile website

Step 2.3

Create your media assets

Create your media assets

Deliver

Now we launch quarterly campaigns in line with your growth goals using data-driven insights, an agile approach and careful resource alignment, and work to deliver measurable outcomes that you can trust.

Step 3.1

Continuous improvement cycles

Continuous improvement cycles

Continuous improvement cycles

Step 3.2

Sales & Marketing alignment

Sales & Marketing alignment

Sales & Marketing alignment

Step 3.3

Data-driven management

Data-driven management

Does your brand help or hinder your sales and marketing efforts?

Building a compelling brand that supports your growth can be challenging. The lack of a dependable plan and the right resource can frustrate progress and hold you back. Instead of growing the business, you’re focused on why you miss your goals. If you fail to grow, you start to die. And without confidence in growth, you’ll not plan for its implications.

“At Equinet, we know how important brand is to success and how hard it can be to find the right strategic sales and marketing partner.”

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Too often, we meet business leaders who have lost time and money with unreliable solutions. We exist to help clients achieve transformational growth. We’ve worked with more than 120 companies since 2009, and we’re a HubSpot Diamond Partner and StoryBrand certified guide. We've developed a three-step process where we define the strategy, design the components, then deliver the campaigns - a proven methodology for delivering the outcomes our customers need.

“Developing a sticky B2B brand to reach and influence more right-fit customers should be accessible for any business.”

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We match your customers' needs, fears and aspirations to multi-channel content across the buyer's journey to inform, educate and inspire right-fit prospects and generate a predictable flow of new business. When you implement The Brand Growth Plan, you'll achieve sustainable growth and project crystal-clear value. You'll build evergreen sales and marketing assets, and get found by people looking for what you do.

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