Using success stories to demonstrate the effectiveness of a product or service can be extremely valuable. It shows potential customers what happens and what the benefits will be by way of an independent third party.
Case studies are a useful tool – but provide them in the form of video and they will be much more powerful.
Video allows viewers to see the product or service in action, hear a satisfied customer talking about it, and immediately understand what the benefits might be for them.
Third party recommendations are much more influential than any advertising on your own behalf. When viewers see someone like themselves not only satisfied with your company, but also taking the time to recommend it, they see your track record of success.
In order to create strong video case studies, make sure the person talking about the product or service reflects the type of customers you are trying to reach.
The case study should be as visual as possible, using footage of the customer's business and including sound bites from as many people as possible.
The script of the case study should clearly explain:
- what the customer's problem was
- how your company solved the problem
- what benefits the customer gained in the process