Video continues to dominate the digital landscape - from its prevalence on company websites, social media and news sites to the popularity of online streaming services.
And according to research from Wyzowl in ‘The State of Video Marketing 2018,’ video has established itself as a highly-rated and successful medium for increasing traffic, engaging with B2B prospects and encouraging action.
Among the report’s key findings was the fact that eighty-one per cent of businesses have used video content as a marketing tool.
Of these, a substantial 97% of respondents said that video had helped them to increase user understanding of their product or service. And 76% confirmed that the use of video had helped them to increase sales.