A thank you page is the web page that your prospects are directed to after they’ve filled out a form on a landing page. But while it’s the final stage of the conversion path it’s no means the end of the story.
At the heart of a thank you page is the simple act of saying “thanks." But beyond that it has the potential to do so much more - in creating a great first impression, enhancing your prospects' experience of your website and building on the trust that they’ve demonstrated in you.
In this blog post we explore the 6 best practices of successful thank you pages that will enable you to further engage with your B2B prospects, improve your conversions and bolster your inbound marketing efforts.