If you're in the early days of implementing inbound, or if you're still considering whether inbound is the right fit for your company, one of the first questions that comes to mind is bound to be: what is it all going to cost? That's not just monetary value, but also effort and resource.
Inbound marketing, when done right, takes time. It requires precision planning, execution and analysis, which gives even the most capable of marketers a burgeoning to-do-list. It also won’t necessarily replace the valuable work of your existing marketing team - exhibitions, merchandising, trade shows, internal communications, paid media etc. So in order to do it properly, it is likely you are going to need to call in the experts. In this blog, we outline two options - recruiting an Inbound Marketing Specialist, or Hiring an Inbound Agency.