Last month was Equinet's first ever Certification Day, where the company dedicated a whole day to training.
While studying for the HubSpot Inbound Marketing certification, I was reminded that once upon a time, as little as 350 words was sufficient enough to rank well, as long as you included the right balance of links and keywords.
That’s a stark contrast from today, where the average blog post currently sits at 1151 words.
It got me thinking about how content marketing has changed over the years. In some ways, it seems as though we are worlds apart from the way things once were.
But are we really creating content that differently to how we did it in the past?
I thought it was time for a little refresh…