Are you struggling to maintain previous levels of sales, or having issues generating leads? If you are simply doing more of the same, it could be that your whole approach is the problem. The entire marketing and buyer landscape has changed – old methods no longer work. Unless you recognise this and change your strategy, your sales will suffer and problems will follow.
The evidence for the revolution
You may have heard the saying: "If you have been doing something the same way for a long period of time – it's probably wrong."
When Adobe carried out a survey in 2013, they found that 76 per cent of people felt that marketing had changed more in the past two years than in the previous 50, with a similar number saying that the old marketing model is no longer sufficient. There are a whole host of factors – technological, social, and more – that are accelerating this rate of change.
So, if you haven't changed your B2B marketing tactics in the past few years, you need to rethink - or lose potential sales.