Keith Errington

Keith has a unique mix of talents and experience in marketing and communications. That’s just his reenactment film and TV work!

Blog

Articles and insights by Equinet Media.

Five creative content ideas for manufacturing marketing

Aug 10, 2023 • 5 min read

20 tips for writing an effective B2B case study

Aug 07, 2023 • 8 min read • Comments (1)

How to do competitive website analysis, and what you can learn

Jul 07, 2023 • 8 min read • Comments (1)

When did you last see your ROMI (return on marketing investment)?

Jun 29, 2023 • 8 min read

The five essential fundamentals of getting brand equity right

Jun 27, 2023 • 10 min read

How to develop your brand narrative to stand out in the manufacturing industry

Jun 20, 2023 • 5 min read

Why is marketing important for sales success?

Apr 20, 2023 • 4 min read

How to stand out when you feel invisible: adopt an inbound methodology

Mar 14, 2023 • 6 min read

Why your sales techniques aren't working (and what to do about it)

Feb 16, 2023 • 7 min read

How can a brand positioning map help your B2B strategy?

Sep 21, 2022 • 7 min read

9 B2B website best practices you can't ignore

Sep 07, 2022 • 11 min read

What is brand positioning and why is it important?

Aug 03, 2022 • 6 min read

6 reasons to consider cropping when choosing an image

Mar 31, 2022 • 5 min read

5 obstacles to business growth and how to overcome them

Feb 04, 2022 • 9 min read

The importance of Customer Lifetime Value in B2B

Jan 27, 2022 • 9 min read

Is print media dead?

Jan 06, 2022 • 8 min read

Marketing resources and capabilities for growth in manufacturing

Dec 23, 2021 • 8 min read

B2B marketers: Stop selling and start being useful!

Dec 11, 2021 • 8 min read

Post COVID-19 B2B Marketing – latest stats

Nov 05, 2021 • 8 min read • Comments (1)

How the sales funnel has changed for professional services marketing

Oct 30, 2021 • 10 min read

How to create a brand that will reach more right-fit customers

Aug 14, 2021 • 6 min read

Why your brand positioning is failing to attract new business

Apr 20, 2021 • 7 min read

Why your brand perception is falling flat with your customers

Dec 23, 2020 • 8 min read

7 brand management insights that will set you apart in a B2B world

Dec 15, 2020 • 9 min read

Why your brand design is intrinsically linked to your business growth

Dec 09, 2020 • 7 min read

10 signs you need a better brand strategy in your business

Nov 30, 2020 • 7 min read

B2B marketing - 10 things to make sure you're doing in 2020

Jan 24, 2020 • 7 min read

When high-quality content is not enough

Nov 08, 2019 • 5 min read

Emotion and the human touch - a winning strategy for B2B

Oct 14, 2019 • 5 min read

B2B marketing: should you control influencers?

Sep 24, 2019 • 5 min read

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