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Keith Errington
Keith has a unique mix of talents and experience in marketing and communications. That’s just his reenactment film and TV work!
Blog
Articles and insights by Equinet Media.
Topics
Content Marketing
Marketing
Content
Social Media
Writing Tips
Strategy
Video
Search/SEO
Brand
Marketing Strategy
Sales
Manufacturing
Design
Email Marketing
Websites
Professional Services
SaaS
Business Growth
Research
Technology
Images
Account Based Marketing
GDPR
AI
Buyer Personas
Buyer's Journey
Marketing
How to stand out when you feel invisible: adopt an inbound methodology
Mar 14, 2023
•
6 min read
Sales
Why your sales techniques aren't working (and what to do about it)
Feb 16, 2023
•
7 min read
Brand
How can a brand positioning map help your B2B strategy?
Sep 21, 2022
•
7 min read
Websites
9 B2B website best practices you can't ignore
Sep 07, 2022
•
11 min read
Brand
What is brand positioning and why is it important?
Aug 03, 2022
•
6 min read
Design
6 reasons to consider cropping when choosing an image
Mar 31, 2022
•
5 min read
Business Growth
5 obstacles to business growth and how to overcome them
Feb 04, 2022
•
9 min read
Sales
The importance of Customer Lifetime Value in B2B
Jan 27, 2022
•
9 min read
Brand
Is print media dead?
Jan 06, 2022
•
8 min read
Strategy
How to do competitive website analysis, and what you can learn
Jan 05, 2022
•
7 min read
•
Comments (1)
Content Marketing
Marketing resources and capabilities for growth
Dec 23, 2021
•
7 min read
Sales
B2B marketers: Stop selling and start being useful!
Dec 11, 2021
•
8 min read
Research
Post COVID-19 B2B Marketing – latest stats
Nov 05, 2021
•
8 min read
•
Comments (1)
Sales
How the sales funnel has changed for professional services marketing
Oct 30, 2021
•
10 min read
Content Marketing
20 tips for writing an effective B2B case study
Oct 28, 2021
•
7 min read
•
Comments (1)
Content Marketing
Top Ten Content Marketing Pros and Cons
Oct 15, 2021
•
10 min read
Brand
How to create a brand that will reach more right-fit customers
Aug 14, 2021
•
6 min read
Brand
Why your brand positioning is failing to attract new business
Apr 20, 2021
•
7 min read
Brand
The five essential fundamentals of getting brand equity right
Jan 26, 2021
•
9 min read
Brand
Why your brand perception is falling flat with your customers
Dec 23, 2020
•
8 min read
Brand
7 brand management insights that will set you apart in a B2B world
Dec 15, 2020
•
9 min read
Brand
Why your brand design is intrinsically linked to your business growth
Dec 09, 2020
•
7 min read
Brand
10 signs you need a better brand strategy in your business
Nov 30, 2020
•
7 min read
Marketing Strategy
B2B marketing - 10 things to make sure you're doing in 2020
Jan 24, 2020
•
7 min read
Content Marketing
When high-quality content is not enough
Nov 08, 2019
•
5 min read
Marketing Strategy
Emotion and the human touch - a winning strategy for B2B
Oct 14, 2019
•
5 min read
Marketing Strategy
B2B marketing: should you control influencers?
Sep 24, 2019
•
5 min read
Content Marketing
4 ways to drastically improve your content
Sep 04, 2019
•
4 min read
Account Based Marketing
Buyer Persona vs Account-Based Marketing (ABM)
Aug 23, 2019
•
4 min read
Marketing Strategy
How to build brand advocates who'll do the selling for you
Aug 20, 2019
•
4 min read
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