Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Keith Errington
Keith has a unique mix of talents and experience in marketing and communications. That’s just his reenactment film and TV work!
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Video
Sales
Websites
AI
Content
5 creative content ideas for manufacturing marketing
Oct 12, 2023
•
5 min read
Content
20 tips for writing an effective B2B case study
Aug 07, 2023
•
8 min read
•
Comments (1)
Strategy
How to do competitive website analysis, and what you can learn
Jul 07, 2023
•
8 min read
•
Comments (1)
Marketing
When did you last see your ROMI (return on marketing investment)?
Jun 29, 2023
•
8 min read
Brand
The five essential fundamentals of getting brand equity right
Jun 27, 2023
•
10 min read
Content
How to develop your brand narrative to stand out in the manufacturing industry
Jun 20, 2023
•
5 min read
Marketing
Why is marketing important for sales success?
Apr 20, 2023
•
4 min read
Marketing
How to stand out when you feel invisible: adopt an inbound methodology
Mar 14, 2023
•
6 min read
Sales
Why your sales techniques aren't working (and what to do about it)
Feb 16, 2023
•
7 min read
Brand
How can a brand positioning map help your B2B strategy?
Sep 21, 2022
•
7 min read
Websites
9 B2B website best practices you can't ignore
Sep 07, 2022
•
11 min read
Brand
What is brand positioning and why is it important?
Aug 03, 2022
•
6 min read
6 reasons to consider cropping when choosing an image
Mar 31, 2022
•
5 min read
Marketing
5 obstacles to business growth and how to overcome them
Feb 04, 2022
•
9 min read
Sales
The importance of Customer Lifetime Value in B2B
Jan 27, 2022
•
9 min read
Brand
Is print media dead?
Jan 06, 2022
•
8 min read
Content
Marketing resources and capabilities for growth in manufacturing
Dec 23, 2021
•
8 min read
Sales
B2B marketers: Stop selling and start being useful!
Dec 11, 2021
•
8 min read
Content
Post COVID-19 B2B Marketing – latest stats
Nov 05, 2021
•
8 min read
•
Comments (1)
Sales
How the sales funnel has changed for professional services marketing
Oct 30, 2021
•
10 min read
Brand
How to create a brand that will reach more right-fit customers
Aug 14, 2021
•
6 min read
Brand
Why your brand positioning is failing to attract new business
Apr 20, 2021
•
7 min read
Brand
Why your brand perception is falling flat with your customers
Dec 23, 2020
•
8 min read
Brand
7 brand management insights that will set you apart in a B2B world
Dec 15, 2020
•
9 min read
Brand
Why your brand design is intrinsically linked to your business growth
Dec 09, 2020
•
7 min read
Brand
10 signs you need a better brand strategy in your business
Nov 30, 2020
•
7 min read
Strategy
B2B marketing - 10 things to make sure you're doing in 2020
Jan 24, 2020
•
7 min read
Content
When high-quality content is not enough
Nov 08, 2019
•
5 min read
Strategy
Emotion and the human touch - a winning strategy for B2B
Oct 14, 2019
•
5 min read
Strategy
B2B marketing: should you control influencers?
Sep 24, 2019
•
5 min read
All posts
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