You may have come across the two ways of pointing to a web page when designing your website or blog, but what are the differences, and why should you care?
Well basically, the main reason you should care is because getting it wrong may well affect your search engine ranking and therefore your customer’s ability to find you – which is pretty important.
What is a URL?
Let’s start at the beginning; URL stands for Uniform Resource Locater and it’s a way of pointing to a file on a computer network, and the way to handle that file. A URL can be used as a reference for web pages (http), file transfer (ftp) email (mailto) and many others.
In your browser you will see the URL in the address bar. The address of the blog on our web site for example is:http://www.equinetmedia.com/blog
This breaks down to a protocol – a way of handling the file: http, a hostname: www.equinetmedia.com and a file name: blog.
This is a basic URL. There are additional components that can be added, but this is the basis for all web addresses.