Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaign Delivery
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Discovery Call
Growth Plan Quiz
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Brand Positioning
Content Strategy
Buyer Personas
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
CRM Optimisation
Deliver
Discover how to implement digital campaigns.
Inbound Marketing
ABM
Sales Enablement
Sales & Marketing
Discover how to stand out, power your pipeline, and improve margins.
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
About Equinet
Equinet's Journey
Meet the Team
Get in touch
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Discovery Call
Keith Errington
Keith has a unique mix of talents and experience in marketing and communications. That’s just his reenactment film and TV work!
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Sales
Video
Websites
AI
Content
5 ways for marketers to make an impact in the age of fake news
Dec 04, 2018
•
6 min read
AI
Why B2B needs Augmented Reality
Nov 21, 2018
•
5 min read
Strategy
Six things all marketers can learn from Iceland’s Rang-Tan advert
Nov 16, 2018
•
6 min read
Seven steps to simply succeed with customers
Nov 09, 2018
•
6 min read
Sales
The secret to customer service success in the real world
Oct 30, 2018
•
5 min read
Marketing
Successful Marketing in the world of GDPR and Walled Gardens
Oct 25, 2018
•
6 min read
Marketing, Sales
Why the human touch is essential in B2B marketing
Oct 18, 2018
•
5 min read
Sales
How selling to existing customers can boost business growth
Oct 05, 2018
•
5 min read
Is Growth Hacking an effective technique for growth?
Oct 01, 2018
•
6 min read
Marketing
What's right (and wrong) with your email marketing strategy?
Sep 20, 2018
•
7 min read
Play to your strengths and see your business grow
Sep 06, 2018
•
5 min read
Content
How to do B2B influencer marketing better
Aug 21, 2018
•
6 min read
Why one growth strategy is no longer enough
Aug 10, 2018
•
6 min read
Content
How to use the Boston Matrix to inform your content marketing
Jul 31, 2018
•
7 min read
How to get great B2B growth by spreading the word
Jul 16, 2018
•
4 min read
Strategy
Three resources you need for high business growth
Jun 20, 2018
•
5 min read
Marketing
How to use social media to grow a B2B business
Jun 15, 2018
•
6 min read
Strategy
Classic strategies for growing your business
Jun 06, 2018
•
4 min read
Content
How B2B can use Google rich results to rise to the top of SEO
May 04, 2018
•
4 min read
3 Professional Services Marketing Issues, and how to solve them
Mar 23, 2018
•
5 min read
Marketing
How to master social monitoring, and the tools you need
Mar 02, 2018
•
7 min read
Websites
What is UX design and why does it matter?
Feb 07, 2018
•
9 min read
Marketing
Messenger apps and B2B Marketing – what you need to know
Jan 25, 2018
•
5 min read
Strategy, Content
Winning business by getting thought leadership right
Jan 19, 2018
•
4 min read
Marketing
5 B2B Marketing Things to Avoid Doing in 2018
Jan 10, 2018
•
5 min read
Content
Is PDF a dead format for B2B content marketing?
Jan 04, 2018
•
4 min read
Content
Why relative vs absolute URLs matter to your search engine ranking
Dec 12, 2017
•
6 min read
Content
Twenty quick and easy B2B content wins
Dec 06, 2017
•
5 min read
Marketing
How to boost your B2B email open rates
Nov 21, 2017
•
4 min read
Marketing
How to excel at B2B email optimisation and compliance
Nov 16, 2017
•
6 min read
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