Inbound Marketing Age

Maddy Bogacki

Maddy Bogacki
Maddy has a degree in fine art from Oxford University. Following a year as Creative Intern at Equinet, Maddy returned to education to study an MA in Game Art. She continues to contribute to the Equinet blog on topics such as creative content.

Recent Posts

How to improve every stage of your video production process

Written by Maddy Bogacki  |  14, August, 2018  |  0 Comments  Subscribe

More B2B companies are using video marketing than ever before. That makes sense considering the force with which a successful campaign can attract, qualify and convert new customers. But how can your business maximise on this creative venture?

There are three stages to video production:

Pre-production - planning your video, writing the script and coordinating activities

Production - producing the raw material for your video. This could consist of filming, recording audio or creating graphical assets.

Post-production - assembling the footage, editing and reviewing.

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Video Marketing: How to create animated whiteboard video

Written by Maddy Bogacki  |  6, August, 2018  |  0 Comments  Subscribe

Whiteboard videos are a prime example of an educational video that benefits buyer personas in the awareness stage of the inbound sales funnel. They come under the genre of explainer videos and use both illustration and animation to communicate concepts in a fun and unexpected way.

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8 easy visual content ideas for B2B blogs

Written by Maddy Bogacki  |  2, August, 2018  |  0 Comments  Subscribe

Choosing suitable imagery is a pivotal - and sometimes painful - point in the B2B marketing blog process. But there are valid reasons why marketers spend so much valuable time and effort selecting the right visual content for their posts.

Stunning visuals capture attention, improve the memorability of your post, provide variety and inspire emotion.

Marketing campaigns can sink or swim on the back of images. They reinforce your message and provide readers with context. In addition to this, they vastly improve website traffic: studies on visual content marketing have shown that articles with images get 94 per cent more total views.

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How to improve Facebook video engagement metrics

Written by Maddy Bogacki  |  25, July, 2018  |  0 Comments  Subscribe

More than 87 per cent of online marketers now use video content. And on Facebook, video is the top performing content type - over 100 million hours of video are watched on Facebook every day.

Social media video steams ahead of photos, links and status updates in terms of user engagement.

So what can your business do to improve your video marketing metrics on Facebook? 

Get ranked highly by Facebook

Facebook controls what people see on their newsfeed using algorithms that predict their interests.

The way that Facebook ranks video was updated earlier this year. Video content that gets sought out and returned to by viewers is now ranked favourably. Additionally, social media video that has visibly inspired interaction and conversation is given greater prominence. 


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A quick guide to length for social media video

Written by Maddy Bogacki  |  20, July, 2018  |  0 Comments  Subscribe

Consider how many people are using social media on a daily basis - it’s such a staple in modern living. Marketers can take full advantage of this audience by providing video content that resonates with them.

When you’re ready to embark on a video marketing campaign, you will need to write a script and formulate a plan as to how and where you will share your content.

One of the most common questions to arise in any video creation process is this: just how long should the video be?

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What are the top video marketing trends this year?

Written by Maddy Bogacki  |  11, July, 2018  |  0 Comments  Subscribe

It's not always easy to predict the future, but it's worth a shot. Video marketing is ever on the rise. In one survey, 64 percent of marketers admitted that video is set to dominate their content marketing strategy.

Video marketing is a venture with high ROI and buckets of creative potential.

In this blog, we will have a look at some of the most alluring new trends when it comes to video marketing.

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How to optimise images for better B2B website speed

Written by Maddy Bogacki  |  3, July, 2018  |  0 Comments  Subscribe

You might be missing out on an easy opportunity to improve your company’s website performance: image optimisation.

Google recommends image optimisation as one of the top three fixes for slow page load time. Images make a staggering difference and often account for most of the bytes downloaded on a page.

Images deliver the core message of your content. Including at least one image in a post can potentially double share rates, and help readers to retain more information than text alone.

Removing images from your site isn’t viable, but reducing their weight is.

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How to write B2B blogs that are voice search friendly

Written by Maddy Bogacki  |  28, June, 2018  |  0 Comments  Subscribe

The rising popularity of mobile devices has changed the way consumers search for information online, and marketers are already adapting their search engine optimisation tactics in response.

In 2018, SEO needs to consider the prominence of AI-powered voice search too.

According to Google, 1 out of 5 searches come from voice queries. 50 percent of smartphone users use voice technology on their device, and 33 percent use it daily.

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What are the best AI tools for B2B blogs?

Written by Maddy Bogacki  |  18, June, 2018  |  2 Comments  Subscribe

From navigation apps to personal assistants and chatbots - AI is here to stay. The artificial intelligence industry is booming - it has a predicted value of near $60 billion by 2025 and plays a role in software development that is nigh impossible to ignore.

It’s no surprise that savvy marketers are harnessing AI’s potential to improve their marketing metrics and hit vital business targets.

There is cut-throat competition for online attention, and high quality written content is a beacon for your company website. Here are some simple ways that artificial intelligence tools can help improve your blog posts.

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Photo album inspiration for social marketing on Facebook

Written by Maddy Bogacki  |  13, June, 2018  |  0 Comments  Subscribe

Today, images are a priority when it comes to bulletproof content marketing strategies. Visual content tends to generate more engagement than written content - partially because pictures are so memorable, easy to consume and easy to share. They are perfect for sharing a message that sticks.

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How to quickly crop images for your marketing blog

Written by Maddy Bogacki  |  1, June, 2018  |  0 Comments  Subscribe

Sourcing and cropping a powerful image for your B2B marketing blog is often one of the most impactful optimisation steps. Fortunately, you don’t need a fancy editing program or an art degree to do so.

Here are some basic instructions for cropping a picture, for free, on any platform:

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