You might not think this is a necessary read just yet. But as the adage goes: preparation prevents poor performance. And the way you plan the next five years of your business could be largely determined by new ideas, insights and preferences of the next generation: Generation Z.
Generation Z will account for over 30% of UK and European customers by 2020 and 40% of online customers. And with the oldest members of the cohort celebrating their 24th birthday, Gen Z are slowly creeping up the B2B ranks and may even be perched on a (remote) desk near you very soon.