The GDPR (General Data Protection Regulation) was introduced across Europe in May 2018 to strengthen individuals’ rights when it comes to the handling and processing of their data.
As inbound marketers, we’ve always put the power in the hands of our prospects - and the GDPR champions that notion, so it's a regulation we should all willingly, and easily abide by.
Our communications and the ability to generate leads are dependent on high-quality data acquisition. Landing pages are an integral part of that acquisition process, so it’s natural to be dubious over the thought of tweaking and overhauling your existing landing pages and conversion paths. What if we put prospects off? What if people choose not to tick the box?