Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaigns
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Growth Plan Quiz
Discovery Call
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Unsung Heroes
Brand Positioning
Content Strategy
Buyer Personas
CRM Optimisation
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
Deliver
Discover how to implement digital campaigns.
Sales Enablement
ABM
Sales & Marketing
Inbound Marketing
Discover how to stand out, power your pipeline, and improve margins
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
Who we are
Equinet's Journey
Meet the Team
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Book a Consultation
Jeremy Knight
Jeremy spent 20 years as a B2B publisher, targeting the venture capital, private equity & fast growth business sectors before launching Equinet Media.
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Video
Sales
Websites
AI
Websites, Content
What are the best free design tools for B2B content writers?
Sep 12, 2019
•
5 min read
Brand
Should we prioritise customer retention over customer acquisition?
Sep 11, 2019
•
4 min read
Marketing, Content
Lead generation and nurturing: designing effective workflows
Sep 06, 2019
•
4 min read
Websites, Content
Stock images for B2B websites: how to sift out the duds
Aug 29, 2019
•
3 min read
Websites, Content
How to fold SEO into your website design
Aug 26, 2019
•
5 min read
Video, Content
Film techniques that make life easier in the edit room
Aug 19, 2019
•
6 min read
Strategy
5 psychological hacks to boost conversions
Aug 14, 2019
•
4 min read
Should incorporate video content into your digital marketing strategy
Aug 14, 2019
•
3 min read
Content
How to write your best copy for all stages of the buyer's journey
Aug 06, 2019
•
6 min read
Websites, Content
How do marketers conduct a website image audit?
Aug 01, 2019
•
5 min read
Brand
Why you should build a brand community and how to do it
Jul 25, 2019
•
4 min read
Video
How to distribute your video marketing content
Jul 24, 2019
•
5 min read
Marketing
What's the secret to making a persuasive CTA in HubSpot?
Jul 17, 2019
•
7 min read
Content
A simple guide to meta descriptions and alt tags in 2019
Jul 16, 2019
•
4 min read
What makes a brand video sparkle?
Jun 26, 2019
•
3 min read
Brand
Retaining your customers during the evolution to media brand
Jun 19, 2019
•
4 min read
Love Island wins at media branding
Jun 17, 2019
•
3 min read
Marketing, Content
Should you carry out an inbound content audit?
Jun 17, 2019
•
4 min read
Marketing, Content
How to use your marketing data to make better content decisions
Jun 07, 2019
•
6 min read
Strategy
The power of 'you' - using smart content to nurture leads
Jun 04, 2019
•
4 min read
Brand
How to scale your business by building a media brand asset
Jun 03, 2019
•
4 min read
Content
How to search for images: the content writer’s guide
May 27, 2019
•
10 min read
Content
What to do with my old blogs?
May 21, 2019
•
3 min read
Brand
The journey to becoming a media publisher
May 08, 2019
•
4 min read
Strategy
Is your media agency a good fit?
Apr 30, 2019
•
3 min read
Video, Websites
3 videos people want to see on your B2B website
Apr 24, 2019
•
4 min read
Strategy
How to become more focused on outcomes
Apr 16, 2019
•
5 min read
Workplace wellbeing on a budget
Apr 08, 2019
•
3 min read
Content
How to beat blogging burnout
Apr 05, 2019
•
4 min read
Marketing
Why Equinet is embracing #CertificationDay
Mar 27, 2019
•
3 min read
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