Inbound Marketing Age

5 essential things to do before starting your B2B blog

Written by Katie Hutchinson  |  14, June, 2018  |  0 Comments  Subscribe

It seems that every company has a blog these days. B2B businesses are even more likely to have a blog than B2C companies. In fact, the latest CMI report revealed that 79% of B2B marketers are now blogging.

There’s no escaping the fact that to keep pace and remain competitive, you need to be regularly creating content.

But in such a crowded online marketplace, how do you ensure your B2B blog gets heard above the noise?

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12 go-to content creation ideas for the manufacturing sector

Written by Andrea Blades  |  7, June, 2018  |  0 Comments  Subscribe

Generating quality content, actively promoting it and keeping those creative juices flowing can be a challenge at the best of times.

The great news though is that your blogging strategy needn't feel like a chore if you keep a few simple and practical content creation ideas in mind.

Here are 12 strategies to help you produce relevant and engaging blog content that will delight your manufacturing prospects and keep them coming back for more

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Why tone of voice matters in blogging for manufacturing

Written by Andrea Blades  |  29, May, 2018  |  0 Comments  Subscribe

At the heart of a successful strategy for blogging for manufacturing is the ability to be able to write about often highly technical subjects in a way that communicates your expertise, but that remains fresh, accessible and enjoyable to read.

A key element of this process is to agree on a clear and consistent ‘tone of voice’ for your company or brand.

But what exactly is your tone of voice? 

And how can it help you to engage with your audience, increase rapport and better tell your story?

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Why content writing works for B2B lead generation

Written by Nicola Risi  |  8, February, 2018  |  0 Comments  Subscribe

In an age of content fatigue, we’re becoming less tolerant of intrusive and interruptive marketing.

Cold calls, spam emails and TV ads can all be blocked at the click of a button, and the power is truly back in the hands of the consumer.

When we have a problem or a question, we set up our chosen device and begin the quest for content.

We flick from article to article, blog to blog, white paper to ebook, trying to find the answer we’re looking for.

We choose where to go next, and who to give our precious information to in exchange for more content. We're completely in control.

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Are you analysing your blog’s performance?

Written by Nicola Risi  |  16, January, 2018  |  0 Comments  Subscribe

The internet is full of blog posts and articles suggesting the ‘perfect’ blog length and frequency; ‘To reach number one on Google, you should post X times a month’, ‘The most read blog posts are XXXX words long.’ 

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Keeping it green - how to ensure your content writing has legs

Written by Andrea Blades  |  11, January, 2018  |  0 Comments  Subscribe

Creating evergreen content is a proven strategy for upping your search rankings and driving traffic to your site. But what exactly is it? Why is it so useful? And how do we go about creating it?

In this blog post we explore what makes certain content “evergreen”, why it’s so worthwhile, what differentiates it from other types of online content and how we can harness its benefits for our content writing efforts.

What makes content evergreen?

Evergreen content, as its name suggests, is any form of online content that is long-lasting (eternal or sustainable,) that is not time-sensitive, that offers tangible value and that addresses the needs of your audience.

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The top 6 B2B blogging trends in 2017

Written by Gemma Rogers  |  20, December, 2017  |  0 Comments  Subscribe

For the past four years, Orbit Media Studios have been compiling statistics on B2B blogging trends. This year's findings make very interesting reading indeed:

  • The length of time taken to write a post has increased.
  • The debate about ideal length is, and probably forever will be, unresolved.
  • If you want to stand out from the crowd include audio.
  • The use of paid social and search is on the rise.
  • One in four bloggers is now using influencer outreach to amplify their content.
  • Despite the increase in paid promotion, only 32.2% are vigilant about checking analytics.

Let's look at each of these in turn.

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5 ways to avoid content shock

Written by Nicola Risi  |  1, December, 2017  |  0 Comments  Subscribe

‘Content shock’ is real. And it’s happening faster than we think.

We’re reaching a point where the volume of online content is outweighing our human capacity to consume it. The rate at which content is being produced and published is doubling every nine to 24 months. And as a result, organic visibility is suffering.

Allegedly, 60% of content is dull and irrelevant to readers. And every content marketer is at risk of suffering from content fatigue if they fail to produce sturdy, sustainable content.

So what can you do to future-proof your content?

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7 common blogging mistakes you need to stop now

Written by Nicola Risi  |  20, November, 2017  |  3 Comments  Subscribe

With over a million blog posts written every day, it’s crucial your blogging strategy does nothing but propel you to the front of the crowd.

Silly mistakes can have a pernicious impact on your online visibility.

If you’re frustrated that your blogging efforts are having little discernible effect on conversion rates, it’s worth checking you haven’t fallen into the trap of committing some of the biggest blogging mistakes.

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24 ways to generate great blog ideas for manufacturing

Written by Andrea Blades  |  18, October, 2017  |  0 Comments  Subscribe

Dedicated, targeted and consistent blogging can help immeasurably in building your company's authority and establishing you as a thought leader in your industry. But what’s the secret to coming up with consistently great ideas that will engage and delight your manufacturing prospects?

If your blogging for manufacturing is in a content creation rut, here’s a guide to 24 pain-free ways to generate a host of new blog post topics that will rejuvenate and enliven your efforts.

1) Consider the why

What’s the purpose of your blog? Why are you doing what you’re doing? Are you looking to drive conversions, increase subscribers, boost revenue, build authority, raise awareness or convey information? Or maybe it’s all of the above? Having a clearly defined goal will ensure your content creation efforts stay relevant and targeted.

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How to increase your blog’s ROI in 7 easy steps

Written by Nicola Risi  |  3, October, 2017  |  0 Comments  Subscribe

Can you answer this question simple question?:

Why are you blogging?

  • To increase brand awareness?
  • To drive traffic to your site?
  • Improve SEO?

Now think about that question again...how are you measuring this?

  • Form submissions?
  • Number of subscribers?
  • Volume of downloaded content?

There's more to blogging that simply hitting the publish button and hoping for the best. To create a successful blog platform takes careful planning, consideration and strategy. But as content is the fuel of inbound marketing, it is essential you get it right. 

As Abraham Lincoln once said: "Give me six hours to chop down a tree and I will spend the first four sharpening the axe."

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