There is a phrase that many people use when giving advice on a new task, process, or procedure: Keep It Simple. It’s a great piece of advice for so many undertakings – as over complicating things inevitably leads to more mistakes and errors, with a greater chance of failure. After all, you never hear anyone say, “Make it more complicated”
In previous posts, we have talked about how important not only gaining but retaining customers is. Retaining customers is essential for a whole bunch of reasons including the possibility of repeat business and their potential to become advocates for your business. So how do you attract and keep customers? Do you have to go through a complex set of procedures? Are there sacred rituals involved? Which gods should you pray to? Or do you simply cross your fingers and hope for the best?