Inbound Marketing Age

How to get great B2B growth by spreading the word

Written by Keith Errington  |  16, July, 2018  |  0 Comments  Subscribe

Growing a business can be hard, but it’s the only way to survive in today’s competitive market.

Even if rapid growth is not your goal, you will still lose customers over time – so you will have to maintain your marketing momentum month by month.

So what’s the best way to grow your business?

Let’s start with a reversal exercise – what would you need to do to ensure you didn’t grow – or worse, lost business?

Think for a moment.

What steps would you take, or not take, to ensure your business shrank?

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5 obstacles to business growth and how to overcome them

Written by Keith Errington  |  26, June, 2018  |  0 Comments  Subscribe

Despite the huge variation in companies, their people, products and services, almost all go through five phases of growth, facing four crises along the way, as depicted in a classic model – the Greiner Model of Growth.

It was back in 1972 that Larry Greiner of the Harvard Business School published a paper;‘Evolution and Revolution as Organisations Grow’. The original model proposed five phases of growth with a crisis at the end of each phase triggering the jump into the next.

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6 conversion mistakes that could be costing you valuable leads

Written by Nicola Risi  |  21, June, 2018  |  0 Comments  Subscribe

A conversion is the process of changing or causing something to change from one form to another.

More specifically, in inbound marketing, a conversion describes the point at which a stranger on your website becomes a lead or a paying customer.

Conversion paths are therefore a critical component in the nurturing process, and failing to produce a tailored and effective conversion strategy could be to the detriment of your business growth

To avoid losing out on high-quality conversion opportunities, you'll need call-to-actions (CTAs) that your visitors respond positively to, all of which are underpinned by strategic conversion paths.

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Three resources you need for high business growth

Written by Keith Errington  |  20, June, 2018  |  0 Comments  Subscribe

Traditionally there are three resources that are generally considered essential to fast growth: access to finance, access to human resources and access to the market. Or in simpler terms:

  • Money
  • People
  • Customers

As this is primarily a blog about marketing and not finance, I’m going to talk mostly about the last two of these, but be in no doubt that the first – access to finance – is fundamental to growth.

Without the money in place, you cannot invest in people or pay for marketing to gain customers. In fact, all three are intrinsically linked; the right people can help you get the finance, and deliver the marketing you need to reach customers. Attracting customers helps you with the money.

All three resources have to be present at the same time for a high growth strategy.

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How to use social media to grow a B2B business

Written by Keith Errington  |  15, June, 2018  |  0 Comments  Subscribe

For the vast majority of people in the world, social media is an everyday part of their lives.

Here in the UK, 66% of the population are active on social media; in January 2018 that was 44 million people.

And, that figure is still rising, and is up 5% on the previous year.

We all know what a major part the big social apps such as Facebook, YouTube, Instagram, Tumblr, Twitter and LinkedIn play in many people’s personal and private lives – the average time spent on social in January 2018 was nearly two hours a day.

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