If you’ve used an inbound strategy to guide your website redesign, you’ll have focused on making it look fresh and modern, and telling a story through your content. You will have used appropriate keywords to drive traffic to your site, used your buyer personas to create engaging blog content, and added relevant CTA’s to convert visitors to leads.
But do you know what the end user experience is like? Is your website easy to use? Does it encourage visitors to engage with your brand and products?
Whether you are giving your website a complete overhaul, or are making regular changes through growth-driven design - your core focus should be on the user experience.
Getting real users to test your website means you can ensure it delivers a positive experience. But too often, this is overlooked.
We explore why user testing can be a valuable part of the website redesign process, and outline ways you can go about it.