Images are a key component for almost every website - it’s hard to find a page online that doesn’t contain at least one.
For this reason, image optimisation plays a vital role in B2B website housekeeping. The benefits are plentiful. Optimising your images helps them to rank higher on SERPs, makes them more voice search friendly, funnels higher quality traffic to your page and ultimately improves UX.
With that in mind, alt-text is one of the most obvious places to start.
Struggling for new content ideas? Or just struggling to find the time to write regularly enough? I may have a solution for you. Those old blog posts lurking in your archives - the ones you've either forgotten about or have been rendered obsolete over time - they could be gold dust.
When it comes to SEO, its ever-changing nature makes it one of the most complex and intricate components of your marketing strategy.
Revolutionary trends will no doubt determine how we interact with search engines in the new year, and consequently, how searchers will find your content.
Websites are a significant business investment, and they demand a considerable amount of your resource to satisfy users and stay ahead of competitors. So putting them in front of the right people at the right time should absolutely be a priority.
If you’re new to SEO, you may wonder why everyone keeps talking about pandas, penguins and hummingbirds.
This exotic line-up of creatures are, in fact, the names given to major updates to Google's ranking algorithm. But what is the Google algorithm and what do you need to know about it?
Featured snippets are becoming a growing area of focus within the competitive and constantly evolving world of search engine optimisation (SEO.)
And, according to HubSpot research, content that is selected to appear as a featured snippet can achieve double the click through rates of organic search results.
A colleague asked me yesterday, “Should I focus more on long-tail keywords or short-tail keywords? Should I be using them differently?”
I have to admit I was floundering a little. With so much changing in SEO, even within the last 6 months, it’s becoming nearly impossible to provide resolute answers to such questions.
But it’s a pretty valid question in the inbound content writing industry. Should we focus on one more than the other?
Where do B2B marketers start with voice searches?
As individuals, AI assistants and smart speakers such as Alexa and Siri are now a familiar partner in many peoples' everyday search for answers, solutions and content.
But since they’re usually more closely associated with B2C brands, do B2B marketers really need to worry?
Google is notoriously tight-lipped about its ranking factors, and that doesn't look set to change in 2018.
It’s no secret that SEOers base their entire careers on educated guesses, experimentation and speculation.
Will Google ever disclose their algorithms? Who knows.
Will you ever reach page one? With hard work and perseverance, yes.
Topic clusters are an essential content strategy tool to help you simplify your content creation and concentrate your efforts around the manufacturing subjects that matter most to your customers.
In this blog post, we explore how topic clusters work, why they’re so useful for your content strategy and how you can go about creating them.
A poorly devised SEO strategy ahead of a site migration is a recipe for disaster. A site migration in itself can be an extremely onerous task; one that requires considerable planning, consultation and attention to detail. But when SEO is treated as an afterthought, your search engine visibility will be compromised.
Given the right execution strategy, it can happen smoothly, efficiently, and can preserve all that hard-earned SEO.
Marketing success today, rightly or wrongly, is often determined by your visibility in search engines, and the biggest by far is Google.
Your business could live or die depending on your search results. So getting your SEO right, and ensuring that your buyers find you when they are looking is crucial to success.
But while your competitors are also employing their SEO techniques to lead to their content, what can you do to get ahead in the SEO arms race?
One way is through Google’s rich results, previously known under various names – rich snippets, rich cards or enriched results, Google has now tied them down and called them rich results. But what are they? And how can they help a B2B business?
