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Why you should be optimising your content around B2B topics

"It's a shift from terms to topics; a shift from longtail keywords, massive spreadsheets, down to ju...

How will Google impact the choices you make tomorrow?

Concerns over the NSA and GCHQ allegedly passing themselves off as Google in order to intercept priv...

Earn quality backlinks not just good keywords for optimisation today

A colleague of mine once related the story of an Irish friend, who worked for a company that built c...

Top of the funnel lead generation for inbound marketing

  (THIS IS THE VIDEO TRANSCRIPT) Eric Swain (ES): We're back. Now, in our last video, we talked abou...

SEO isn't Dead, it's Evolving

Just as you were finally getting the hang of B2B SEO, along comes a sceptic to give its eulogy. Whet...

B2B SEO - Two Unlikely Avenues for Marketing Success

In days gone by, B2B SEO and B2C SEO were clearly defined and often mutually exclusive. But today, t...

Organic Search Accounts for Half of Digital Spending – B2B Survey

A recent report has confirmed that organic search remains at the top of many businesses’ marketing p...

Why link building should feature in your marketing mix

When it comes to your marketing mix, there are many different things to consider, but there are a fe...

How will Google’s ‘Your World’ impact b2b search and social?

This month Google announced the latest in a series of changes which are moving the search and social...