Case studies tell the inside story of your business partnership with customers. Typically, they delve into the initial challenges a user grappled with before finding you, and then share an honest, detailed account of how your business helped them to overcome those issues.
Video is just one of the ways you might choose to chronicle your customer’s experience. Here’s a summary of why case studies are an asset that can be folded into your B2B video marketing strategy.
55% of marketers say blog content creation is their top inbound marketing priority. But, in a world where companies are starting to think more like media publishers, are text-only blog posts still holding people’s attention?
According to one study, “91% of consumers now prefer interactive and visual content over traditional, text-based or static media.” Plus, 65% of the population are visual learners.
But this doesn’t mean we should be putting our pens down and aborting blogging altogether. And if you’re not convinced of this, I implore you to read this blog post.
As a creator of online content, it’s important to have a keen awareness of your audience. Not surprisingly, this includes people from all backgrounds. The internet is for everybody - and businesses have a social responsibility to strive for more inclusive design.
People tune in for more than pure sound or image. Videos carry a message, and viewers with hearing or vision loss shouldn’t be made to feel excluded from global communications. Screen readers are making it easier for people with poor vision or hearing to browse the web, and content makers need to step up to the mark.
Marketers strive for healthy organic reach. And when it comes to video marketing campaigns, this is heavily effected by engagement rates.
On social media platforms, like Facebook for example, news feeds are designed to favour content from people or brands that users have previously engaged with.
Web video is widely used by digital marketers as a way to influence B2B purchase decisions. And, as a leading advocate for your brand, you might on occasion be asked to step into the spotlight to share your thoughts and expertise.
Whether you are comfortable with public speaking or not, the idea of appearing on-camera can seem daunting. But genuine, helpful testimony will greatly enhance your viewers' product understanding - as well as their readiness to buy.
More B2B companies are using video marketing than ever before. That makes sense considering the force with which a successful campaign can attract, qualify and convert new customers. But how can your business maximise on this creative venture?
There are three stages to video production:Pre-production - planning your video, writing the script and coordinating activities
Production - producing the raw material for your video. This could consist of filming, recording audio or creating graphical assets.
Post-production - assembling the footage, editing and reviewing.
Whiteboard videos are a prime example of an educational video that benefits buyer personas in the awareness stage of the inbound sales funnel. They come under the genre of explainer videos and use both illustration and animation to communicate concepts in a fun and unexpected way.
Investigation reveals that 45 per cent of companies who champion video as a valuable marketing tool feature an explainer video on their homepage. An overwhelming majority of those companies find great success with this content.
The following post explores the video production process behind making a whiteboard explainer video.
Consider how many people are using social media on a daily basis - it’s such a staple in modern living. Marketers can take full advantage of this audience by providing video content that resonates with them.
When you’re ready to embark on a video marketing campaign, you will need to write a script and formulate a plan as to how and where you will share your content.
One of the most common questions to arise in any video creation process is this: just how long should the video be?
It's not always easy to predict the future, but it's worth a shot. Video marketing is ever on the rise. In one survey, 64 percent of marketers admitted that video is set to dominate their content marketing strategy.
Video marketing is a venture with high ROI and buckets of creative potential.
In this blog, we will have a look at some of the most alluring new trends when it comes to video marketing.
Directly after clicking a call-to-action, customers are swept away to a landing page tailored specifically to address their concerns. A fully optimised landing page helps prospective customers access the information they need in exchange for valuable contact information.
At this young stage of your lead generation, video is particularly powerful.
Active leads may have first encountered your CTA via email, a blog post, sidebar, pay-per-click campaign or social media. However it happened, they have shown a vested interest in a specific recommendation you made, and are now on a quest for further details.
Landing page video is an inventive way to deliver useful information about your offer.
Customers often opt to watch videos online rather than spend their time wading through written content. That said, the use of text can contribute hugely to the performance of marketing videos.
Your videos need more than stunning visuals. They also need carefully crafted text to keep your viewer engaged.
According to this report on the use of video in social media, 39 percent of consumers are more likely to finish a video when it includes text. Used effectively, it will reinforce your point and help viewers recall more of the information you have shared with them.
Text can be introduced in the form of overlays, descriptions and titles. It can be highly stylised and immensely helpful. A sprinkling of captions will give context to your video and add detail to your story without detracting from the main message.
Here's how to get the best results from your video marketing campaign by using text in your videos.
