The Inbound and Content Marketing blog

How to get creative with SAAS video marketing

Written by Maddy Bogacki  |  17, November, 2017  |  0 Comments  Subscribe

Video Marketing is a must for SaaS and other cloud-based software companies.

You know it’s time to incorporate video into your content marketing strategy; it has been under your nose for a long time and 87 percent of online marketers are using it already. But what exactly would corporate video look like for you?

Here are some ideas on how SaaS companies can use video marketing to their benefit.

Explainer video

One of the biggest challenges SaaS companies face while making video is taking dry technical content and turn it into something engaging and shareworthy. In a competitive B2B environment it’s necessary to provide solid context and detail.

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Video marketing: How bitesize video hits the mark

Written by Maddy Bogacki  |  10, November, 2017  |  0 Comments  Subscribe

Has your business gotten a taste for video yet? If not you’ll find yourself at a disadvantage: 93 percent of marketers are already integrating it into their current content strategy and for a good reason.

Video marketing campaigns can provide your business with better quality reach, higher levels of interaction and heightened ROI. In fact, according to 52 percent of marketers worldwide, video is heralded as the content type that delivers the best return on investment

When developing and optimising your video content, it pays to remember that no one size fits all. It might be the case that your inbound marketing strategy calls for the production of a bitesize video.

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What direction should your professional services video take?

Written by Maddy Bogacki  |  3, November, 2017  |  0 Comments  Subscribe

Video can be a powerful asset for professional services marketing. The right approach for your campaign will depend heavily on your video marketing strategy

Whether your intention is to raise awareness of your company, simply convey complex information, or share customer endorsements, visual media will bring your message to life.

This post explores some of the styles that work best for professional services. 

About Us

Your website is where potential customers flock to find more information about your business and all that it has to offer, and it’s likely your homepage will be their entry point.

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Content Marketing: How to turn your content into vlogs

Written by Maddy Bogacki  |  27, October, 2017  |  0 Comments  Subscribe

Content is evolving. This world gravitates towards multimedia content now more than ever, and according to reporting by Cisco, come 2020, over 82 per cent of all web traffic will come from video.

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Top video content ideas for marketing manufacturing

Written by Maddy Bogacki  |  20, October, 2017  |  0 Comments  Subscribe

Manufacturers have the upper hand when it comes to video content marketing. On the shop floor there’s an abundance of innovative techniques and specialist material to film, and passionate employees who can come to life sharing their specialist knowledge in front of the camera.

Viewers remain curious about technical advances in the industry - just look at the enduring success of the documentary television series ‘How it’s made’.

Additionally, consumers have an unshakable interest in product quality and will perform search queries reflective of this. This will serve you well if you make video that aids their research;  90 per cent of user say that seeing a video about a product contributes to their purchase decision.

Video marketing is a creative way to showcase your high standards. This blog explores some of the most rewarding video content formats for manufacturing marketing teams to experiment with.

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How to align your video marketing strategy to the buyer's journey

Written by Maddy Bogacki  |  13, October, 2017  |  0 Comments  Subscribe

Marketers who use video grow revenue 49 per cent faster than non-video users. And research shows one in four consumers lose interest in a company if they don't have video.

However, as with any inbound marketing strategy, success relies on you reaching the right audience at the right time.

The buyer’s journey will equip you with all the intel you need to do so. Knowing what kind of video to make, and where to incorporate it in your inbound marketing campaign, will ensure that you get a return on investment.

What is the buyer’s journey?

The buyer's journey is the process that a prospective customer goes through before making a purchase decision. 

Inbound marketing is driven by a consideration of your target audience and their likely mood, interests and expectations at each stage of their buyer's journey: awareness, consideration, and decision. For this reason, you might consider making different videos for each stage. 

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What are video marketing metrics and how do they work?

Written by Maddy Bogacki  |  26, September, 2017  |  0 Comments  Subscribe
As with all of your inbound marketing activity, the impact and ROI for video is measurable. But with so much data knocking around, how do you process the information you have and paint a picture of success?

Video marketing metrics.

In order to conduct meaningful analysis of what is and isn’t working for your campaign, it’s important to understand the story behind how your stats are gathered.

Their interpretation isn't just a congratulatory game of numbers. In practice, metrics expose the way your content is being received, pinpoints audience concern and give you a precise idea of what will work for your content marketing.

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How to approach your inbound video marketing strategy

Written by Maddy Bogacki  |  20, September, 2017  |  2 Comments  Subscribe

With modern businesses investing heavily in their online presence, video represents more than the opportunity for creative venture – it’s an active response to the expectations of a web-savvy audience.

Hubspot research proved 69% of marketing, sales and business professionals had used video marketing before. A further 31% are planning to use it in the near future.

This steady rise in popularity has transformed video production from novelty to necessity for the most successful inbound marketing strategies. The upshot is, join in, get smart or get left behind.

So how do you fold it in to your overall inbound marketing strategy?

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5 reasons you should consider investing in video production

Written by Antonia Molloy  |  3, July, 2015  |  1 Comment  Subscribe

For many people, being videoed is up there with their worst phobias. Even the most dynamic personality can find themselves trembling in front of a camera. And for others it’s a breeze. The quietest person in the office can be transformed once the spotlight’s on them.

But whether you’re a natural on film or feel queasy at the thought, there’s no denying the power of video when it comes to B2B marketing.

"A minute of video is worth 1.8 million words," according to Forrester Research's Dr. James McQuivey. And over 70 per cent of marketers say that video creates more conversions than any other medium.

Adding video to your digital marketing mix can help you reach and influence more people at each stage of the buyer’s journey.

However, despite its track record for success, lots of businesses are still wary about investing in video production – and why shouldn’t they be? It sounds expensive and seems like a mammoth task to add to the workload.

But you don’t have to possess the budget and expertise of a Hollywood producer to create video content that will capture the attention of your audience.

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How B2B web video takes a step up with a Meerkat or a Periscope

Written by Keith Errington  |  27, March, 2015  |  0 Comments  Subscribe

Over the history of the Internet we have seen countless social media networks launched, blossom, and in many cases, fall by the wayside. In the past five years alone we have seen the launch of Instagram (2010), Pinterest (2010), Snapchat (2011), Google+ (2011), Vine (2012) and Ello (2014) – to name the more well-known entrants to the market.

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Top tips for making sure your B2B web video is seen and shared

Written by Kate Reynier  |  26, February, 2013  |  0 Comments  Subscribe
Making videos for your business is a great way to reach prospective customers and show them something that words can’t. It takes just a few minutes to convey in a video what it can take, literally, thousands of words to get across. And, frankly, who has the time?

The best B2B videos are interesting – even fun – to watch, valuable to the viewer and easy to share.

But what is the best way to make sure your B2B web video is seen and shared? Just like your blogs and your website, you can optimise your web video so that it is easily found, and you can position it so it is easily shared.

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