The Inbound and Content Marketing blog

How to approach your inbound video marketing strategy

Written by Maddy Bogacki  |  20, September, 2017  |  0 Comments  Subscribe

With modern businesses investing heavily in their online presence, video represents more than the opportunity for creative venture – it’s an active response to the expectations of a web-savvy audience.

Hubspot research proved 69% of marketing, sales and business professionals had used video marketing before. A further 31% are planning to use it in the near future.

This steady rise in popularity has transformed video production from novelty to necessity for the most successful inbound marketing strategies. The upshot is, join in, get smart or get left behind.

So how do you fold it in to your overall inbound marketing strategy?


5 reasons you should consider investing in video production

Written by Antonia Molloy  |  3, July, 2015  |  0 Comments  Subscribe

For many people, being videoed is up there with their worst phobias. Even the most dynamic personality can find themselves trembling in front of a camera. And for others it’s a breeze. The quietest person in the office can be transformed once the spotlight’s on them.

But whether you’re a natural on film or feel queasy at the thought, there’s no denying the power of video when it comes to B2B marketing.

"A minute of video is worth 1.8 million words," according to Forrester Research's Dr. James McQuivey. And over 70 per cent of marketers say that video creates more conversions than any other medium.

Adding video to your digital marketing mix can help you reach and influence more people at each stage of the buyer’s journey.

However, despite its track record for success, lots of businesses are still wary about investing in video production – and why shouldn’t they be? It sounds expensive and seems like a mammoth task to add to the workload.

But you don’t have to possess the budget and expertise of a Hollywood producer to create video content that will capture the attention of your audience.


How B2B web video takes a step up with a Meerkat or a Periscope

Written by Keith Errington  |  27, March, 2015  |  0 Comments  Subscribe

Over the history of the Internet we have seen countless social media networks launched, blossom, and in many cases, fall by the wayside. In the past five years alone we have seen the launch of Instagram (2010), Pinterest (2010), Snapchat (2011), Google+ (2011), Vine (2012) and Ello (2014) – to name the more well-known entrants to the market.


Top tips for making sure your B2B web video is seen and shared

Written by Kate Reynier  |  26, February, 2013  |  0 Comments  Subscribe
Making videos for your business is a great way to reach prospective customers and show them something that words can’t. It takes just a few minutes to convey in a video what it can take, literally, thousands of words to get across. And, frankly, who has the time?

The best B2B videos are interesting – even fun – to watch, valuable to the viewer and easy to share.

But what is the best way to make sure your B2B web video is seen and shared? Just like your blogs and your website, you can optimise your web video so that it is easily found, and you can position it so it is easily shared.


B2B web video production: what does it really cost to do it yourself?

Written by Kate Reynier  |  7, February, 2013  |  0 Comments  Subscribe
Web video is a great content strategy for B2B organisations. Video is increasingly the vehicle of choice for people who are looking for information and solutions to their business problems. In fact, more and more B2B marketers are using video as a major element of their content marketing mix.

For example, results from the Content Marketing Institute’s 2013 B2B Content Marketing Benchmarks, Budgets and Trends report shows that video is one of the content marketing tactics that has seen the biggest increases in adoption rates among marketers, with an adoption rate of 70%.


Great examples of how to use online video marketing in the B2B space

Written by Kate Reynier  |  5, February, 2013  |  0 Comments  Subscribe
Of all the types of content you can create as part of an ongoing content marketing campaign, there is one that has arguably the highest impact on an audience, but seems to be the least understood, particularly in the B2B arena: Video.

It’s the vehicle of choice for a growing number of business owners and executives in need of information.  A recent Forbes report, Video in the C-Suite, showed that

  • 75% of executives surveyed watch work-related videos on business websites


The best inbound and content marketing predictions for 2013?

Written by Kirstine Storey  |  21, January, 2013  |  0 Comments  Subscribe

So if you’re a keen reader of marketing blogs or news articles, you can’t have missed the plethora of “predictions”/“future trends”/”objectives” type posts that inevitably appear at the advent of a New Year.  Some extremely useful and credible, and some frankly not so…

Rather than try to search arduously for our own “new predictions for 2013 that no one else in the field can possibly have thought of”, we want to recognise here the thoughts and aspirations of some of the best minds in inbound marketing and applaud their convictions for the coming year.

So here’s our list of the five most salient and sage predictions and objectives for 2013 from the thought-leaders in our industry:


Five Ways a Good Video Production can Benefit your Business

Written by Jeremy Knight  |  10, July, 2012  |  0 Comments  Subscribe
The internet has provided B2B businesses with many new ways to promote themselves, and with some fresh and dynamic takes on the old tried and tested methods. One of these is web video production.

Though a video production may seem at first glance to be not dissimilar from traditional interruption marketing, the reality is that it offers a much more versatile way to reach buyers. Here are five ways in which a good online video production can enhance your marketing efforts.

Online video increases brand awareness


Five Tips for Ensuring good ROI from Video Marketing

Written by Jeremy Knight  |  26, June, 2012  |  0 Comments  Subscribe

Video marketing has become one of the most powerful and exciting tools available to B2B organisations in recent years. It's particularly effective at engaging time-pressed buyers and executives, and can quickly generate great interest in what your company has to offer. But what can you do to ensure that viewers convert into new clients?

1. Start with an attention-grabbing  concept

Without great concepts for your videos, none of the other points matter. Brainstorm ideas around the key stages of your sales funnel.


How to Create a Powerful Case Study for Video Marketing

Written by Jeremy Knight  |  15, June, 2012  |  0 Comments  Subscribe
Video marketing is one of the most potent means of reaching prospective clients. A 2011 study by Google and Forbes Insight found that 75% of senior executives watch work-related videos on business websites weekly or more, while 52% watch work-related videos on YouTube at least weekly.

The study also revealed that one of the most watched types of video marketing was the case study, with 56% of executives saying that video case studies were what they watched most often on business-related websites, while 19% said that they were the type of video marketing they watched most frequently on YouTube.


5 video marketing tips for making content more appealing to buyers

Written by Jeremy Knight  |  19, April, 2012  |  0 Comments  Subscribe

These days, many B2B businesses are scrambling to enhance their online presence with video marketing services. This can be an effective marketing strategy, but in the rush to create and upload content quickly, they often end up putting out sub-standard video marketing which fails to achieve the intended purpose.

When producing B2B video content, it’s important to think about how you can make it appeal to buyers, in order to encourage them to take action. Here are five video marketing tips to take into consideration when planning your online video marketing strategies.