Video Marketing is a must for SaaS and other cloud-based software companies.
You know it’s time to incorporate video into your content marketing strategy; it has been under your nose for a long time and 87 percent of online marketers are using it already. But what exactly would corporate video look like for you?
Here are some ideas on how SaaS companies can use video marketing to their benefit.
One of the biggest challenges SaaS companies face while making video is taking dry technical content and turn it into something engaging and shareworthy. In a competitive B2B environment it’s necessary to provide solid context and detail.