"To improve is to change; to be perfect is to change often."
So said Sir Winston Churchill, master of the spoken word, purveyor of linguistic lyricism, whose rhetoric inspired a nation at its most vulnerable.
But how are the words uttered some 70 years ago bya British Prime Minister relevant to B2B content marketers in today's digital world?
We live in an age where technology is hurtling us forward at a dizzying pace. And yet, language, the way we express our thoughts and interact with that technology, is evolving far more gently - so that the words and liguistic form of yesterday can achieve just as much resonance with a contemporary audience.
The truth is that there are valuable lessons for the blog writers of today to be learnt from the eloqent and the erudite of the past.
Write it like you say it
Arguably, content marketers are awash with advice o
n what to do and what not to do when writing online - practical, common sense guidance on how to get your work found by the audience you seek. But, this advice might all be for nothing if what you have to say is not compelling, entertaining, educative...