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Content marketing.

Do you produce unique multi-channel content across your customer lifecycles? Discover how we can work with you to create evergreen content assets that drive interactions.

Website design & build.

Is your website generating the right-fit business opportunities you need? Learn how we can design and build a business generation machine you will come to rely on.

Graphic design.

Got the design chops to elevate content, infographics and brand identity? Explore our design services and discover how we deliver creative solutions to clients.

Content drives the engine.

We plan and create content that power campaigns, optimise technology that delivers results, and publish across media that matters to customers.

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Content marketing tactics.

Adopt a media mindset and repurpose content across customer lifecycles meeting people where they want to be on multiple consumable formats to engage them in ways they value.

Content marketing tactics.

Adopt a media mindset and repurpose content across customer lifecycles meeting people where they want to be on multiple consumable formats to engage them in ways they value.

Blogging.

Making your website a valuable resource for customers starts with regular blogging. A well-planned blog can deliver a vibrant mix of original stories, topical analysis, and educational content: building reputation, rapport and authority with a growing audience. We can work with you as consultants and offer training to your team or write for you with your style and tone.

Pillar pages & topic clusters.

Develop strategic content clusters around a central topic to deliver better rankings for essential keyword terms in the search engine result pages (SERPs). This topic’s heart is a comprehensive resource page called a pillar page, which covers a topic in-depth and links to high-quality content (often blogs) on supporting subtopics. We can develop a topic cluster around a topic core to your business. Then research, write, design and build a pillar page to support it.

Podcasts.

Podcasting is a huge opportunity. There’s a surging interest in B2B audio content as people seek to elevate their insight and knowledge in more digestible formats. How many podcasts exist in your space? Do you have a voice with value to share? We can help you produce a series of expert interviews, round table chats or industry round-ups with a workable plan to bring it to life.

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Content marketing tactics.

Adopt a media mindset and repurpose content across customer lifecycles meeting people where they want to be on multiple consumable formats to engage them in ways they value.

Email marketing.

Good email design helps you boost conversions and build long-term relationships with prospects and customers. We will design and develop email templates for your newsletter, blog subscribers, offer templates and re-engagement emails. These will be tested across all the leading email clients and incorporate personalisation as appropriate, maximising your click-through rates.

Webinars.

Webinars are intrinsically engaging and create a sense of event around your ideas and information. COVID 19 showed how quickly brands needed to pivot to release complex information differently. We can work with you to identify the best way to convene virtual gatherings with maximum impact in your space.

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Reports & eBooks.

A whitepaper sets out an argument for a particular solution to a problem. Or it can take a solution-agnostic approach, highlighting benefits without being salesy. An ebook is less formal than a white paper and is more concept-centric and relaxed in style. But it is nonetheless underpinned by sound research and robust propositions. Equinet has acquired a reputation for excellent content creation and has opened up new markets and influence for clients.

Magazines.

When most content has gone to digital, print is now an extraordinary opportunity to cut through. Some B2B magazines are among the most successful globally - think of John Deere’s Furrow magazine, which has over a million subscribers in over 43 countries, and General Electric’s ARC magazine, which commands a trade circulation of 350K. Print is a format that gives us time to think as we consume, without constantly being urged to ‘click away. Done right, it can be a powerful tool for concentrated and deep brand engagement.

Research-based content.

Research-based content is highly engaging and can help enhance your authority. We can help you plan, prepare and carry out qualitative and quantitative research and use that intelligence across multiple content assets.

 

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Download the Guide to Research.

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Video production.

Video is no longer an optional part of a marketing plan. It should be at the heart of outreach and campaign efforts, especially your social strategy.

We help storyboard, shoot and edit video demos, expert interviews, educational and explainer episodes, case studies, event promos and sales videos. We can film on-site or in our fully equipped video studio.

Videos can convey your value in different ways - from company tours and case studies to sector comment and analysis. And you win when they explain, engage and convert at crucial moments in the customer journey.

The average visitor stays longer on a website with video. It is not a ‘nice-to have’ anymore. According to Hubspot, 85% of businesses now use video in their marketing, and 83% say it’s consistently delivering a tangible ROI.

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Website design & build.

Why we need UX & UI design

Is your site failing to convert visitors to leads? Is it looking tired and outdated, or is the navigation difficult for your end-users? Is it hard to change and update? Is it delivering a poor mobile or tablet experience, And importantly, is it all about you rather than your ideal customer? Sometimes, it’s easy to see the problems but more challenging to visualise the right solution.

User experience design.

UX (user experience) is about solving problems for the end-user. It's about the feeling of using a product, system or service. You want the user to trust your website and feel confident and in control.

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Research.

Research crucially underpins UX design. Robust and focused research is fundamental to understanding the user problems you're attempting to solve. Helpful research forms include competitor analysis, stakeholder interviews, surveys and usability testing.

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Analysis.

By analysing the research stage's data, you can articulate the user problems you're attempting to solve. You must create affinity diagrams and customer journey maps (information architecture) and incorporate learning from your ICP and buyer personas.

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User interface design.

Much work is required before website design can begin. You must carefully consider the structure and intended user flow. Moreover, you must define a clear site structure, a user interface, screen layouts and interactions to provide smooth, intuitive navigation and on-brand visuals.

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Hi-fi prototyping.

A prototype is a simulation closely resembling the final product; it is used for testing and approval before the build and launch. The goal is to test design ideas before sinking time and money into the build. Prototyping is essential for resolving usability issues before launch. It can also reveal areas for improvement.

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Build.

Developers take approved prototypes and code them into the HubSpot CMS, establishing links, metadata, browser testing, speed testing, integrations and analytics tools until they are ready to start ongoing growth-driven design (GDD) cycles.

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Growth-driven design.

With GDD, post-launch design decisions use data and customer insight from your ongoing live-website analysis to drive engagement, conversion and growth. Using GDD, you add to (and subtract from) your website in an agile way, planning and developing new functionality in cycles of continuous learning and improvement. It's an agile, customer-focused approach to maximising growth that is increasingly relevant for unpredictable and uncharted commercial times.

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Website work.

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Graphic design.

Making the connection between brand and customer.

Design is more critical than ever as brands endeavour to stand out from the crowd. Good design will set your content apart. It is an instant indication of quality and value as it implies levels of care and attention.

We work across digital and traditional media to represent your brand at the highest level. Our projects range from websites, apps, social media and white papers to brand identity, exhibition graphics, brochures and magazines.

Our work.

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