WEBSITE & CONTENT DESIGN
Discover a framework that combines strategy, user insights, and best practices for B2B manufacturers focused on digitising sales and marketing and driving sustainable growth.
Your Website Strategy
Facilitated workshop – onsite or virtual
We work with you to set the business goals you want to achieve and define the elements you want to see on your website.
Assess how visitors use your site. Is it clear how you help solve problems? What are the 'jobs to be done'? And what do your competitors do well?
Armed with these insights, we create a user journey map and develop a wish list of items to include on your site to help you achieve your goals.
Bringing your website to life
B2B Website Development
Continuous Improvement
A peak-performance website requires data-driven optimisation. The Growth-Driven Design methodology involves constantly researching, testing and learning about visitor behaviour on your website to inform continuous improvements.
With your website live and collecting user data via tools like HubSpot, Google Search Console and HotJar, we can identify high-impact actions that drive engagement, conversions, and growth. We do this through ongoing growth-driven design cycles.
- Fast time to value
- Investment spread out over time
- Launch on-time and within budget
- Data-driven decisions
- Month-on-month improvement
TRADITIONAL DESIGN
- Huge time investment
- Large up-front costs
- Often runs late and over budget
- Built on opinions
- Set it and forget
EXPLORE THE
Guide to Growth-Driven Design
Discover why traditional website building raises more questions than answers.
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The Right Context
Website content and copywriting
Informed by your goals and data insights, we create page flows to determine the messaging and structure of your website’s content, in line with the site map.
Our expert content strategists ensure your website conveys the right message about your business in a way that resonates with your ideal audience and encourages them to take action.
Search Engine Optimisation
Conversion Rate Optimised
Beyond conveying your brand message, service offering and unique solution, your content should inspire action. Each element should serve to guide your website visitor towards a desired outcome, bridge the gap between interest and action, and take them from stranger to prospect to customer and, eventually, a loyal brand ambassador.
Buyers Journey Optimised
B2B manufacturers are all too familiar with long, complex sales cycles. To minimise drop-off and churn along the way to closing a sale, your website content needs to align with each phase of your buyer's journey. Awareness, consideration, and decision-phase content answer your audience's questions, helping them make informed buying decisions.
User Experience Optimised
The importance of UX optimisation in content lies in clarity, engagement, and accessibility. Well-structured content tailored to user needs ensures comprehension, retains attention, and fosters positive user interactions, elevating overall digital experiences.
Our Approach
to design
Our approach to website design demonstrates your unique positioning while creating an impactful user experience.
Step 1
Journey Mapping
We define an optimised user journey tailored specifically to your buyer personas and their buying decisions to serve as the blueprint for your website.
Step 2
Smart Goal Setting
Whether your goal is lead generation or client retention, we define performance metrics and goals to align your website with your overall strategy.
Step 3
Wire Framing
Wireframes show the spacing of content elements, allowing us to identify usability issues early on and develop the style direction for your new site.
Step 4
Prototyping
We create a detailed site simulation to test flows, screen layouts, text, and basic interactions. This is crucial for testing, improvement, and sign-off before development starts.
Step 5
Building
The website is built and developed to an agreed project timeline, and we test and QA each page across browsers, devices and screen sizes to ensure accessibility and usability.
Step 6
Monitoring & Improving
Once set live for the world to see, we monitor your site's performance and make continuous, data-driven improvements using Growth Driven Design.