For businesses using an inbound marketing approach, the creation of target market personas is an essential first step.
Well-researched buyer personas help define what the focus of your content should be. They highlight pain points, the kind of material your customers might enjoy, and where exactly they will be looking for answers and information.
'The Insider Guide to Developing & Using Buyer Personas' will help you create comprehensive profiles for each of your buyer personas.
In this eBook we address:
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