Discover how to develop your buyer personas. Personas that will help shape and form your content. Content that will resonate with your customers and prospects

The Insider Guide to Developing & Using Buyer PersonasFor businesses using an inbound marketing approach, the creation of target market personas is an essential first step.

Well-researched buyer personas help define what the focus of your content should be. They highlight pain points, the kind of material your customers might enjoy, and where exactly they will be looking for answers and information.

'The Insider Guide to Developing & Using Buyer Personas' will help you create comprehensive profiles for each of your buyer personas.

In this eBook we address:

  • The definition of a buyer persona
  • Why they are a vital component of your marketing strategy
  • How to conduct the buyer persona development process
  • How buyer personas are used to shape your content plan

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