Download this eBook to discover how to develop buyer personas that will help shape and form content that resonates with your customers and prospects.
What are they? Review the definition of a buyer persona, what they are not, and where and when they are best used
Why they matter: Find out why they are a vital component of your marketing strategy and how they inform a content matrix
Persona triggers: How to identify change drivers, perceived barriers, success factors and decision criteria for your personas
The Insider Guide to Developing & Using Buyer Personas will help you create comprehensive profiles for each of your buyer personas.
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