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Inbound marketing agency

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Get found by the right people

Inbound marketing is a process for getting found by people looking for what you do. A process that informs and educates, acquiring permission to engage, building your audience and delighting and compelling prospects to take action.

 

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A buyer-centric methodology

Inbound is a buyer-centric methodology based on your ideal customer's interests, fears, and aspirations at each lifecycle stage in the buyer's journey. By demonstrating your understanding and empathy for the buyer's pain, you layer content and experiences that position your company as the guide to help them solve their problem.

In inbound marketing, continuous improvement is a repeatable, agile process of planning, execution, analysis and optimisation. Data and experimentation powers the customer insights that inform the creation of more relevant and remarkable experiences. It is the mindset that delivers on the brand growth promise - the concept of Kaizen in practice: "Improvement by everybody, every day, everywhere."

Continuous Improvement tools
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Quarterly pulsing.

When you partner with Equinet we cluster around you to drive every aspect of your inbound marketing strategy.

Each quarter we meet to review priorities, set new targets and agree on expectations for the next three months. This creates a pulse on your sales and marketing and develops a process for continual improvement.

We separate real performance drivers from vanity metrics and set up the tools to track and monitor engagement and conversion at every lifecycle stage.

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Quarterly pulsing.

When you partner with Equinet we cluster around you to drive every aspect of your inbound marketing strategy.

Each quarter we meet to review priorities, set new targets and agree on expectations for the next three months. This creates a pulse on your sales and marketing and develops a process for continual improvement.

We separate real performance drivers from vanity metrics and set up the tools to track and monitor engagement and conversion at every lifecycle stage.

Weekly calls.

Weekly planning and review calls ensure you are always aware of the work being rolled out.  They are an opportunity to discuss priorities as they arise.

The weekly calls are managed by your dedicated account manager, who works closely with the rest of the Equinet team to ensure we are always burning down points to deliver the best outcomes.

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Experiment, review, grow, repeat - with continuous improvement

Inbound marketing works best when it responds to what happens, not simply what was in the plan.

It’s this collaborative, agile approach that helps everyone in the business deliver on your collective goals. Your brand growth plan always responds to new challenges, solving customers’ problems and answering their questions in new and innovative ways.

Data-driven experimentation in pursuit of optimal results becomes a reality as your organisation starts to deliver a culture of amazing content.

BOOK A CONSULTATION

Schedule a call with Chris our B2B Growth Plan consultant today.

Schedule a call with Chris

So you can stop losing time, missing goals and wasting money and start planning with confidence and making returns on your sales and marketing investments.

Book a call now
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Free eBook

The B2B Growth Plan.

Many agencies say they ‘do inbound’; but too often it’s a cookie-cutter exercise that produces formulaic content and underwhelming results.

Equinet’s B2B Growth Plan is different.