CONNECT

Generate CLARITY

Define a solid foundation for the digital transformation of the front end of your business.

Brand DNA Plan
Positioning Strategy

Refine PRESENCE

Pair human creativity with machine intelligence for content that converts, ranks, and evolves continuously.

Web & Content Design
Content AI
Website Strategy
Content Strategy

Orchestrate ENGAGEMENT

Discover how GenAI is enhancing B2B marketing with real-time personalisation and optimisation.

Target Marketing
Marketing AI
ABM Strategy

Win SUSTAINABLY

Win sustainably with smarter pipelines, sales enablement, customer support, and lasting growth.

Sales Development
Sales AI
Sales Strategy
Revops Strategy

Case Study

Taking off with Hubspot

Rising above the turbulence and improving lead generation for this leading data provider
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32%

INCREASE

In web traffic

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290%

INCREASE

In social audience

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580%

INCREASE

In blog views

The Company

OAG is the world’s leading provider of digital flight information, intelligence, and analytics for airports, airlines, and tech companies ensuring that companies can easily access critical data in real-time for 97% of the market and make better-informed decisions.

The problem

HubSpot and inbound enthusiasts, OAG wanted an agency to deliver a Growth-Driven Design website and extend customer relationships by continually improving marketing effectiveness across all sales, marketing and service levers. The agency also wanted to maximise HubSpot.

The Outcome

Equinet’s outputs include website audit, customer personas and buying journey planning, pillar pages, workflows, list and data management, lead scoring, email delivery, site visitor experience, webinar support and COVID response support. Also, social media strategy, promotion and optimisation, HubSpot training and how to fully utilise Marketing Hub, Service Hub and new HubSpot tools.

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Digital

Industry
SaaS
Take your first step to success now!
Begin my journey
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Website

Industry
SaaS
Take your first step to success now!
Begin my Journey
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Print

Industry
SaaS
Take your first step to success now!
Begin my Journey
OAG-Lewis-Harper-Director-of-Digital-Marketing

"The quality of leads we now receive and act on has been a game-changer. Working with Equinet has helped us change the way we see, engage with and service customers worldwide."

Lewis Harper, Director of Digital Marketing

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The results

Website traffic rose over 32%

Qualified opportunities rose by 37% and lead generation and SQL quality rose dramatically.

The social audience grew 290% and blog views increased by 580%. Conversions events are noticeably better quality.

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