Equinet rebuilt EFM’s website to support the team as their business scaled, we optimised the site’s structure and SEO for easier discovery and navigation.

“Our home page is slick and easy to navigate. It has a compelling message and a structure that shows prospects exactly what they need to know. The site is full of content and information to help visitors at every stage of the buyer’s  journey’
- Tom Wilcock, COO and Co-Founder

Equinet worked with EFM to define a content strategy that addressed the pain points of an FM audience seeking digital transformation.

Equinet wrote and designed blogs and expert digital guides to help FMs:

• Choose the right-sized FM Software for their needs
• Make the internal business case for FM software investment
• Digitise their Asset Management process 

“We use our content to educate and support our clients. We share these insights at key moments of the sale, to help move the pipeline and persuade key stakeholders”
- Josh Griebach, CEO and Co-founder

Equinet interviewed existing clients to build compelling digital case studies with testimonial clips that could be shared and repurposed across socials.

“Our site really has become a hub of helpful insight and support. Prospects can see the product in action and see real world stories of success. We share this proof in socials and face-to-face with our clients.”

- Tom Wilcock, COO and Co-Founder