In 2016, PPC acquired M2FX, a leading provider of optical fibre tech. Equinet had delivered a digital marketing strategy over the previous three years, which helped power M2FX's commercial success.

PPC engaged Equinet to merge its two websites, creating a dynamic, user-centric digital platform that could support the needs of its growing customer base.

Nearly a decade on, the relationship still delivers connections that drive commercial growth.

Design and navigation: With a huge new array of products and a diverse range of customers, PPC needed a website that was accessible, informative, and easy to navigate.

Support Field Technicians and Installers: PPC needed a way to manage and serve vital information to end-users in the field, including data sheets, installation guides, and instructional videos.

Optimise Search and Resource Accessibility: Ensuring customers could easily find the exact product details or support materials they needed was crucial.