Building a launchpad site, then making incremental improvements driven by data and user behaviour becomes a fundamental tenet of creating a better brand experience.
As long as you construct a sound foundation, this process of continual improvement will evolve and add value in line with the outcomes you need to achieve from your number one sales and marketing resource.
Current site data, including customer drop-off, engagement, and conversion performance.
If money, time and development skills were not an issue, what are all the elements you would want on the site. And what are the 20% of items that would make 80% of the difference?
Informed by key outputs from Step One, we will compile a working plan for your homepage.
Review the sitemap and timelines, ensuring clarity on accountability and communication.
Agree on the outcomes we need to achieve with a new website.
A launchpad website is built fast and serves as the foundation for future optimisation. The principle is to get to data-driven decisions that inform ongoing iterations towards optimal outcomes.
Page outlines are scoped for each primary page with special attention on user needs and SEO objectives.
We collaborate with you to complete copywriting and build page flows for design-ready prototypes.
With page prototypes in place, new designs get completed fast, prompting feedback and final designs, ready for development.
Coding in HubSpot CMS, links, metadata, browser testing, speed testing, integrations, with heatmap and screen recording in place.
We migrate secondary pages from your existing site to the HubSpot CMS within the framework of your new design.
Once we’ve launched, we start ongoing cycles of experimentation and consolidation, learning from and improving the experience of real customers on your website.
At each stage, we ask how each new website feature we’re planning relates and provides value to them, to ensure we are always evolving to serve them better.
This is the cycle of plan, develop, learn and transfer that feeds into a process of data-driven, continuous improvement for the whole business.
In each cycle, we set focus metrics to improve. The most impactful ideas to achieve the goal get prioritised into time-bound sprints.
Now we build the action items prioritised in the planning step. We will likely identify the best tactics for driving increased traffic to the item location for accelerated data collection.
Post execution we review and analyse the data to understand what worked (and what didn’t) to inform ideation in the next planning step.
Once we’ve validated items, we share learnings with marketing, sales, service, etcetera. Cross-department collaboration can help inform adjustments for peak performance.