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The Inbound Marketing Agency

Equinet develops carefully considered and accountable B2B content marketing solutions. We create campaigns that buyers respond to, delivering more traffic, leads and revenue you can bank on.

Old-style marketing doesn’t work as well as it once did. Buyers increasingly ignore traditional “push” marketing, opting instead to take control of the process by doing their own research on the web and through social media. 

If you recognise this shift of power from B2B seller to buyer, you’ll understand the need to be more conversational and engage potential customers rather than try to sell to them before they are ready to buy. But do you know how? And have you got the resource to implement what it takes?

Equinet understands this modern landscape. Through inbound marketing strategy and tactics, high quality B2B content, and powerful marketing technologies we help you meet the business milestones that define your success.

At Equinet we teach, not preach, modern marketing. We act as a fully outsourced marketing solution for your company, or as a service to your marketing team where knowledge transfer sits at the heart of our approach, building lasting value in your business.

Set up a free inbound marketing consultation and we'll research and report on your current set-up, provide quick-win solutions, and show you how inbound marketing can work for your business. Or, just subscribe to Content Marketing Age, and stay in touch.

What's your social media strategy?

Social media is used by people for many things; some tweet about the...

Has professional services marketing changed forever?

It’s not so long ago that most professional services work was won...

WANTED: Social Media Superhero

Social Media is a unique communications channel. In previous posts...

WTF is SMarketing?

Historically, for many organisations, the relationship between Sales...

Sales and marketing just got better: HubSpot launch new CRM

I don’t need to tell you: selling just doesn’t work like it...

5 ways your digital marketing mix is like camping...no really!

Really? I hear you! Surely, the link between camping and the digital...

Social media: What's your policy?

One of the great liberating things about social media as a...

What qualities do thought leaders bring to their business blogs?

Anna Lawlor, journalist and co-founder of Social i Media, gives...

B2B email marketing success: 5 things to check before you hit send

Email is easy, right? You design your campaign, your content is penned...

Our Clients include...

  • Aon logo
  • Bie logo
  • Kennet Partners
  • JAMS International logo
  • FC Business Intelligence