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The Inbound Marketing Agency

Old-style marketing doesn’t work today - buyers increasingly ignore traditional “push” marketing, opting instead to take control of the process by doing their own research on the Internet and social web. If you recognise this shift of power from seller to buyer, you’ll understand the need to engage with customers on their terms rather than try to sell before they are ready to buy. But do you know how? And have you got the resource to implement what it takes?

Equinet understands this modern landscape. Through inbound marketing strategy and tactics, high quality B2B content, and powerful marketing technologies we help you meet the business milestones that define your success.

Set up a free inbound marketing consultation and we'll research and report on your current set-up, provide quick-win solutions, and show you how inbound marketing can work for your business. Or, just subscribe to Content Marketing Age, and stay in touch.

Social Media Posting Best Practice Insights

In previous posts we have looked at strategy, monitoring, engagement and content; in this week’s post we are looking at the actual business of social media posting – insights into...

Two minute guide to curating content

Social media can be used as a platform to establish authority and enhance your standing with clients. One of the key ways to do this is to share content that is useful or inspiring. Some of...

Mastering social media: the rules of engagement

Social media is a two way street – a platform for conversations. It is possible to post, blog, tweet and publish without engagement of course, but that kind of misses the point. So how...

6 valuable web monitoring tips for effective social listening

The first task of any social media day – whether it’s your first step into social media or you are an old hand – should always be listening – monitoring the...

B2B Social Media – 10 lessons from a space mission

Unless you have been living in a cave recently, you cannot help but know about the outstanding achievement of the European Space Agency (ESA) in landing a probe on a comet speeding through...
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