Inbound marketing is a strategy for delivering content designed to appeal to your ideal customers, attracting qualified prospects and nurturing interest over time. This strategy, underpinned by a series of tactics, delivers qualified leads and sales to your business.
Inbound marketing responds to a new balance of power between buyers and sellers; making you visible, relevant and vital to your prospects and customers on their own terms, when and where they want to be, until they are ready to buy.
Content is the fuel that drives inbound marketing success. But, in a world overwhelmed by the sheer volume of content, you need to be truly remarkable in order to rise above the noise and be heard by your prospects and customers.
Power has shifted from seller to the buyer. Now we need to get found where and when a customer is searching for information. But we need to provide information that relates to their level of interest and engagement too.
We need to create marketing experiences that people can believe in again. We need to gain their permission, share real value, to be human and authentic.
And now we need to start with the customer, not our products or services.
"People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction."
Set up a free inbound assessment with Equinet and find out if your business is ready to implement inbound marketing.