Blog Posts - we research and write for you
Blogs are increasingly seen as an integral part of any marketing strategy. As businesses turn to the Internet for information and recommendations about products and services, blogs can be a hugely influential resource.
It is important for any business to be aware of what is being said about the market they operate in, and therefore follow any blogs that focus on their sector. But it is just as important for businesses to help direct and influence that conversation by creating their own blogs.
Some key points for compiling a good blog:
- Give people information they want or need - keep it under 1,000 words
- The headline is crucial
- Keywords – use words that people would use to search for your business, but be sure they are used in a natural way and not forced
- Keep it simple – don't introduce too many ideas in one post
- Include lists! - the eye of readers scanning an article will jump to a list
- Promote your post – make sure people know you have posted a new blog, using social media, emails, newsletters
- Pick a style and stick with it
- Formatting – use pictures, borders, fonts and space to draw your readers' eyes toward your key points.
Call us on 01234 262 262, or set up a free consultation here to find out how we can help you with this service. You can download our 'Price & Features Guide' to learn more about the costs of this service.