Strategy
Positioning
Shape buyer perceptions by highlighting your brand’s unique advantages over competitors, targeting your ideal customers.
Ideal Customer Profile
Competitor Research
Diagnostic Review
Positioning Workshop
Branding
Prioritise a market-oriented approach focusing more on your customers’ needs, fears, and aspirations than your services.
Customer Focus
Brand Narrative
Value Proposition
Brand Identity
Marketing
Adopt a full-spectrum approach from inbound to outbound to reach and influence good-fit customers where they like to be.
Buyer Journey
Content Strategy
Website Strategy
Market Research
Strategy
Employ a data-driven, integrated, and strategic approach for effective growth tactics.
Goals & Timelines
Campaign Strategy
The Tech Stack
The Tactics
Services
Website Design
Craft a highly functional website that engages visitors and provides avenues for ongoing connections.
Website Plan
Website Content
Web Design
Web Development
Content Design
Produce multi-channel content tailored to your buyer’s journey, optimised for widespread distribution.
Smart Content
Keyword Research
AI & Content
Design for Content
Campaigns
Implement digital campaigns with measurable outcomes, allowing for ongoing performance optimisation.
Inbound Marketing
Account Based Marketing
Sales Enablement
Revenue Operations
Get Started
In a world where customers expect you’ll operate unseen, how do you stand out, improve your margins and deliver explosive growth?
Growth Plan Quiz
Discovery Call
Growth Strategy Workshop
Start with Positioning
Resources
Define
Establish brand and marketing strategies.
Unsung Heroes
Brand Positioning
Content Strategy
Buyer Personas
CRM Optimisation
Manufacturing Marketing
Design
Learn how to stand out to ideal customers.
B2B Research
Growth-Driven Design
Producing Videos
Deliver
Discover how to implement digital campaigns.
Sales Enablement
ABM
Sales & Marketing
Inbound Marketing
Discover how to stand out, power your pipeline, and improve margins
Download the Guide
About
Sectors we Serve
We focus exclusively on partnering with contract manufacturers, recognising your critical role as the backbone of the manufacturing industry.
Electronic Manufacturing
Life Sciences
Toll Manufacturing
Contract Packing
Blog
Learn how to improve your marketing and sales and develop your strategic game plan for sustainable growth.
Content
Strategy
Brand
Sales
AI
About Equinet
We're a team of curious individuals focused entirely on the outcomes our clients strive to achieve.
Who we are
Equinet's Journey
Meet the Team
Grow brand awareness, elevate credibility, and build a more sustainable pipeline.
Download the Guide
Book a Consultation
Blog
Articles and insights by Equinet Media.
Topics
Content
Marketing
Strategy
Brand
Video
Sales
Websites
AI
Brand
Navigating the manufacturing recruitment crisis: why your brand matters
Nov 13, 2023
•
9 min read
Content
5 creative content ideas for manufacturing marketing
Oct 12, 2023
•
5 min read
Content
Mastering content creation: 11 types of content and when to use them
Sep 12, 2023
•
8 min read
Content
The importance of The Hero's Journey in B2B content marketing
Sep 06, 2023
•
5 min read
Marketing, Content
6 ways to connect online with potential customers
Aug 30, 2023
•
7 min read
Sales
How to conduct a B2B sales process review
Aug 21, 2023
•
6 min read
Content
Should I focus on long-tail keywords over short-tail keywords?
Aug 18, 2023
•
4 min read
Content
24 ways to generate great blog ideas for manufacturing
Aug 15, 2023
•
9 min read
•
Comments (2)
Marketing
How to deliver ABM at scale and drive spectacular sales growth
Aug 08, 2023
•
7 min read
Content
20 tips for writing an effective B2B case study
Aug 07, 2023
•
8 min read
•
Comments (1)
Content
How engineers can use generative AI to craft compelling business writing
Aug 03, 2023
•
5 min read
Content
10 things you need to know when starting a manufacturing blog
Aug 01, 2023
•
8 min read
Marketing
8 undeniable benefits of inbound marketing for contract manufacturers
Jul 28, 2023
•
7 min read
Sales
Five vital B2B lead generation services that can be boosted by AI
Jul 26, 2023
•
9 min read
•
Comments (1)
Content
Content marketing for manufacturers: 10 pros and cons for key decision makers
Jul 25, 2023
•
11 min read
Content
3 content marketing lessons from Malcolm Gladwell's The Tipping Point
Jul 20, 2023
•
6 min read
Brand
Why marketing for contract manufacturers should be a top priority
Jul 19, 2023
•
6 min read
Strategy, Sales
How to get sales and marketing working together effectively
Jul 17, 2023
•
5 min read
Content
4 reasons to clearly define your B2B research objectives
Jul 13, 2023
•
8 min read
Strategy, Content
Why B2B marketers must adopt a growth marketing mindset
Jul 11, 2023
•
6 min read
Strategy
How to do competitive website analysis, and what you can learn
Jul 07, 2023
•
8 min read
•
Comments (1)
Marketing
5 key considerations for effective email marketing for manufacturers
Jul 05, 2023
•
6 min read
•
Comments (1)
Marketing
When did you last see your ROMI (return on marketing investment)?
Jun 29, 2023
•
8 min read
Brand
The five essential fundamentals of getting brand equity right
Jun 27, 2023
•
10 min read
Content
How to develop your brand narrative to stand out in the manufacturing industry
Jun 20, 2023
•
5 min read
Content
Why you need a B2B content distribution strategy (& how to create one)
Jun 15, 2023
•
9 min read
Marketing
Why outsource marketing rather than hire in-house? Here's the pros and cons
Jun 13, 2023
•
6 min read
Brand
Manufacturer brand positioning; how to take a customer first approach
Jun 09, 2023
•
6 min read
Content
How to craft a unique tone of voice to stand out in manufacturing
Jun 07, 2023
•
7 min read
Content
What does a pillar page mean for your SEO?
May 31, 2023
•
6 min read
All posts
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