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Case Study
BIE Executive's journey

340%
In online traffic
2,100+
Within 36 months
$15m
Increase within 36 months
The Company
BIE management decided to use an inbound marketing strategy to support growth focussing on customer acquisition and candidate harvesting by creating highly relevant, insightful content around business change.
The problem
Managers wanted a new website and to use inbound marketing to drive customer and candidate acquisition, extend and nurture customer access points and turbocharge the Transformation team’s contribution to the Group.
The Outcome
Move to a new content-led website that accurately positioned the business as a recruitment, transformation resource and partner for ambitious, growth-driven companies looking for exceptional talent right across the business cycle. Create and promote powerful content to stimulate hearts and minds and talk to customers and candidates simultaneously. Drive high-quality leads and opportunities.





Marketing Resouces
We design high-quality marketing materials for BIE to enhance brand visibility and engagement. These materials effectively communicate BIE’s value proposition through compelling visuals, clear messaging, and a professional design that aligns seamlessly with their brand identity. Whether for digital or print use, our content ensures consistency and impact, helping BIE connect with their audience and strengthen their market presence.
Industry



Website Development
Our design and development elevated BIE’s online presence, enhanced user engagement, and showcased their expertise. We created a seamless user experience with intuitive navigation, compelling visuals, and a professional design that aligns with BIE’s brand identity. By optimising performance and functionality across all devices, we strengthened BIE’s digital footprint, attracted the right audience, and delivered measurable results.
Industry

"We’ve been working with Equinet for four years and decided to implement inbound marketing. We are really happy with our new website and the success we’ve seen."
Rob Walker, CEO
Conclusion
Within just three years, website traffic rose 340%, over 2,100 new contacts were registered and qualified, the Business Transformation team became the fastest growing department within the Group adding over £15 million annualised sales.