Why this matters
Does your brand communicate your distinctiveness and value? Often brand is an afterthought for B2B businesses. But it shouldn't be.
We bring your teams together to refine your purpose and explore how you want to come across to customers in a hyper-competitive world, ultimately focusing your sales and marketing on what matters to customers.
A well-defined brand strategy will help you focus your marketing on the right customers with the right messages, delivering customer loyalty and revenue growth.
We establish the key points of your brand strategy with three workshops and offline work. Through this, we develop your brand positioning, brand beliefs
The best B2B brands define their ideal space in the marketplace; the brand positioning that will help them stand out from their competitors in the eyes of the right customers.
Without doing that you risk defining your brand in a way that your prospects don't care about or your competitors do better.
This two-session workshop will identify:
Part of what should differentiate you is the unique expression of your brand values, culture and personality.
It's the most intangible but often most significant part of the way you turn up in the world and communicate with customers.
In this workshop we'll hone in on:
The output will be statements describing who you are and what you believe in.
Successful companies have developed a clear and compelling sense of why they do what they do.
In this workshop, we will unearth your brand purpose - the reason you exist - the one thing that encapsulates your brand in a simple, unique, inspiring way.
Some call it a brand idea, some call it a company's "why", some call it brand essence. It is the central idea around which you organise everything you do.
In the workshop, we will build off of the work we have done on positioning and values to develop a brand purpose that is simple, motivating, distinctive, and ownable.
When you have the right brand purpose employees are more engaged, customers are more loyal, and prospects notice.
So you can stop losing time, missing goals and wasting money and start planning with confidence and making returns on your sales and marketing investments.
Many agencies say they ‘do inbound’; but too often it’s a cookie-cutter exercise that produces formulaic content and underwhelming results.