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The traditional website design process.

Ask people about their experience of their last website redesign project and most will tilt their head back, roll their eyes and cringe while remembering what a headache it was.

Think back to the last website redesign project you were part of and ask yourself:

  • How would you describe the overall experience?
  • What went right and wrong in the process?
  • How much time/energy/resources did it take to finally go live?
  • Did it get launched on time or on budget?
  • After launch, was it continually improved and updated?

And the key question:

  • How excited are you to do another website redesign?

The reason we’ve come to accept that website redesign is one giant headache is the traditional, but flawed approach to website development.

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