There is no hiding from social media. Your employees undoubtedly all use it to some degree, and so should your business if you want to be seen as credible and current by your audience.
Without a social media policy, you run the risk of your employees using social media in a way which is damaging to your business, either deliberately or out of ignorance.
However, get your social media policy right, and your employees become a collective force for good by adding significantly to your marketing efforts, engaging directly with prospects and customers and providing an authentic voice for your company.
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