Our proven process puts strategy before the tactics, creative and technologies needed to achieve your specific growth goals and timelines. This is not a cookie-cutter exercise and every partnership we take on is different. But the process we use to define your requirements is consistent. And it works.
Could inbound be a good fit for your business and help you to achieve your goals for growth?
Equinet operates an 'Agile Scrum' approach as an inbound agency. Agile is designed to improve the speed, predictability, and responsiveness of the marketing function. It works by breaking big projects into smaller parts we call 'cards'; prioritising and continuously delivering against goals in weekly cycles called 'sprints'. Scrum is the framework that enables this iterative and incremental approach to maximise the value of the output.
This process works by creating a monthly ‘backlog’ of work (informed by quarterly goals) that we draw from to run ‘sprints’ and daily ‘stand-ups’ with the (Scrum) team. One advantage of this approach is an eradication of ‘siloes’ and a more integrated and collaborative team which clusters more efficiently around you to deliver outcomes.
Clients join a monthly backlog meeting online where they gain knowledge of the work being rolled out over the next sprints and discuss efficiencies that will inform the deliverables. As well as these backlog meetings we facilitate 30-minute calls each week, produce monthly reports and attend in-person quarterly reviews.