This marketing strategy helps you get found by people searching for what you do, earns you permission to connect, builds trust and authority, and ultimately delivers qualified leads to your sales team.
Customer expectations have changed. Now they are less willing to tolerate unsolicited interruptions and have the tools to block you if they choose.
With smart marketing technology in conjunction with remarkable content, inbound marketing provides a process for building awareness, enabling evaluation, deselecting casual browsers and making real prospects sales-ready.
It is not a silver bullet, or even a new idea. Rather, it’s an accumulation of proven tactics which, when strategically orchestrated together, help drive highly measurable outcomes your business can bank on. And it’s not a quick and easy fix. There are many moving parts including the need for savvy management of the underlying technologies and relentless pursuit of unique and meaningful content.
That is why you are considering working with an agency. Because a good agency will provide the full spectrum of resources you need to succeed. They will have all the skill sets required and significant experience delivering inbound every day.
To turn visits to leads, you need high-value content offers. But you also need conversion rate optimisation, highly optimised conversion paths that are tested and adjusted over time to maximise the flow of leads through your funnel.
Nurture leads from Awareness to Decision, or click to close, by delivering valuable information at each stage of the buyer's journey and promoting better alignment between Sales and Marketing.
Use great content and smart marketing to increase customer retention and turn your customers into advocates.