INBOUND MARKETING CASE STUDIES

How Equinet has helped some of its clients achieve success

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jjs-homepage-screenshot-2.pngEquinet started working with JJS Manufacturing at the beginning of 2014, creating an inbound marketing programme for them that is still going strong today. In 2015 they had us build an inbound website for them to further support the marketing efforts.

The results have been strong growth in both traffic and leads - namely, a 708% increase in traffic and 10 times more leads than when we started.

We have help JJS build a marketing programme that has underpinned the impressive business growth JJS is currently experiencing. 

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700% INCREASE
IN MONTHLY TRAFFIC

10X

INCREASE
IN  LEADS

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"Equinet Media and the inbound programme they have developed, has enabled us to create a marketing ‘machine’ that is providing a sales pipeline of quality, qualified leads. These leads are now delivering the new business we need to grow. We are developing our business far more effectively with ‘digital’ than was ever possible with traditional marketing methodology. Equinet have made themselves an invaluable partner over the last few years."

Chris Johnson, Executive Chairman, JJS Manufacturing

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ppc-homepage-screenshot.png In 2016, PPC Broadband acquired a company that Equinet was working with at the time - and one for whom we had grown traffic by 1900% and leads by 15x in two years.

PPC asked us to build the new website that would combine both companies' offerings. To do so, we took a strategic approach in order to preserve the traffic from the acquired company and to set the new PPC site up for growth in its own right.

Once the site went live, PPC asked us to continue working with them to create an inbound marketing programme to build on the momentum.

In the first year of working together, traffic has grown by 190% and leads have increased 3x.

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190% INCREASE
IN MONTHLY TRAFFIC

3X

INCREASE
IN  LEADS

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Dave Daly

"Equinet has helped us focus on driving more traffic and converting it into leads. We're thrilled with our new website and are excited to continue to turn marketing into a business generator as our inbound programme goes from strength to strength."

Dave Daly, Sr. Manager, Global Marketing

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bie-homepage-screenshot.pngEquinet have worked with BIE Executive for a number of years. In 2016 we launched an inbound and content marketing programme and built a new website to be the heart of it.

Though still early in the programme, the results have been impressive so far. Traffic is up 170% and candidate and client leads are pouring in. The content we are creating together is ambitious and has been very well-recieved by BIE's market.

Together with their marketing team, we are building on these results to help underpin BIE's exciting growth plans for the future. 

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170% INCREASE
IN MONTHLY TRAFFIC

189

AVERAGE
LEADS / MONTH

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BIE organic traffic growth
Rob Walker BIE

"We've been working with Equinet for 4 years and last year decided to implement inbound marketing with them. We are really happy with our new website and the early success we've seen. The foundations Equinet have laid down will help us achieve our ambitious growth goals."

Rob Walker, CEO

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jams-homepage-screenshot.png JAMS engaged us in 2016 to develop an inbound marketing strategy, build a new website, and rollout an inbound programme.

After the site launch, we worked with the JAMS team to improve blog output to increase views and readership and to convert that readership into leads.

Blog views are up 483% in 7 months and leads have increased almost 8 times. With the foundations laid and the programme rolling, JAMS and Equinet are poised to build on the early success and drive significant growth in the years to come.

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480% INCREASE
IN MONTHLY BLoG Views

8X

INCREASE
IN  LEADS

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Matthew Rushton

"Equinet combine first-class technical expertise with an attentive, user-friendly service. I’ve been very impressed with their grasp of our (rather niche) business and constant generation of appropriate new ideas. Everything we’ve done together has been executed to the highest standards, reasonably priced, and within short timescales. I began as an inbound marketing sceptic but have been won over with measurable, trackable results.”

Matthew Rushton, Deputy Managing Director