Inbound and Content Marketing Resources

The Insider Guide to Developing and Using Buyer Personas

The Insider Guide to Developing and Using Buyer Personas

Well-researched buyer personas help define what the focus of your content should be. They highlight pain points, the kind of material your customers might enjoy, and where exactly they will be looking for answers and information.

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An Insight into Growth Driven Design

An Insight into Growth Driven Design

Whether you're starting from scratch or embarking on a relaunch, traditional website design can be a minefield. Growth-driven design is a data-driven, agile approach which produces better results, with less risk, in half the time.

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The Inbound Marketing Methodology

The Inbound Marketing Methodology

Inbound revolves around building trust and authority in a noisy, sceptical world. Discover how you can attract visitors, convert leads and close sales using blogging, social, marketing automation and more.

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B2B Research Content: A Step by Step Guide to Doing It Yourself

B2B Research Content: A Step by Step Guide to Doing It Yourself

Doing your own research is an opportunity to set your company apart. It demonstrates thought leadership and helps to position you as experts in your field. We provide you with a step by step guide to doing your own B2B research.

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Developing an Inbound Strategy Blueprint

Developing an Inbound Strategy Blueprint

You probably understand the tactics involved in inbound marketing – blogging, social, media, lead nurturing, conversion paths, etc. – but, without an effective strategy for marshalling them, your results are less than assured.

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The Manufacturer's Guide to Developing and Using Buyer Personas

The Manufacturer's Guide to Developing and Using Buyer Personas

Well-researched buyer personas are an essential part of your marketing strategy. They highlight pain points, the kind of material your customers might enjoy, and where they are likely to look for information and guidance.

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The Guide to Inbound Marketing for Manufacturing

The Guide to Inbound Marketing for Manufacturing

Change is the order of the day. Macro forces are combining to place intense pressure on organisations and entire industries. The manufacturing sector is no exception – most notably, the Fourth Industrial Revolution (and all that it entails) is looming large.

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The Manufacturer's Guide to Developing an Inbound Marketing Strategy

The Manufacturer's Guide to Developing an Inbound Marketing Strategy

Manufacturers can no longer rely on sales to generate growth, and traditional marketing tactics don’t work like they used to. Power has shifted from the buyer to the seller. In this digital landscape you need a fresh approach.

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The Inside Track on Inbound Marketing for Professional Services

The Inside Track on Inbound Marketing for Professional Services

Referrals have traditionally been the go-to method for garnering business for professional services. However, while word-of-mouth is still an effective tool, it is no longer enough on its own.

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The Guide to Inbound Marketing for SaaS

The Guide to Inbound Marketing for SaaS

It’s vital to ensure that you can reach the people that matter most to your business. But conventional sales and marketing simply don’t work like they used to – a new approach is required. So, what to do?

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Developing an Inbound Marketing Strategy for Professional Services

Developing an Inbound Marketing Strategy for Professional Services

Professional service organisations can no longer rely on referrals and word of mouth to generate growth. How do you plan and implement an inbound strategy? This seven step process will provide a roadmap to guide you.

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GDPR guide

GDPR - A review of compliance through your HubSpot portal

As a marketing professional and HubSpot user, GDPR will already be well on your radar.

This guide takes you through some of the key areas you need to consider to be GDPR compliant before 25th May 2018.

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A Guide to Producing Compelling Inbound Marketing Videos

A Guide to Producing Compelling Inbound Marketing Videos

Strategically creating video for different stages of the inbound methodology will help strike a chord with tentative prospects. Tailoring your video production to your audience can also increase viewership and improve your ROI.

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Inbound Marketing Strategy and Analysis

Your guide to hiring an Inbound Marketing Agency

Your Guide to Hiring an Inbound Marketing Agency

The value and return on investment (ROI) from inbound marketing are increasingly recognised. But not all agencies claiming to be "inbound" are the same. Learn how to discern the best from the rest.

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Unifying your sales and marketing efforts

Unifying Your Sales and Marketing Efforts

According to research from HubSpot, businesses with good sales and marketing alignment achieve 20% annual revenue growth, whilst the poorly aligned see a 4% decline. How might a united effort work for you.

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Six marketing metrics your boss actually cares about

Six Metrics Your Boss Actually Cares About

You map and measure your marketing across a host of metrics, but when the Board question whether all that effort drives demand and revenue, how do you prove the case? Here are six metrics that do just that.

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Inbound Marketing Process

Optimising landing pages for lead generation and conversion

Optimising Landing Pages for Leads and Conversions

Successfully converting traffic-to-leads and leads-to-sales requires careful consideration. Discover the secrets behind perfect landing page design and conversion campaigns that see real results.

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Steps to creating winning inbound marketing campaigns

Steps to Creating Winning Inbound Marketing Campaigns

Inbound is all about delivering useful content at the precise moment that a buyer needs it. But what are the essential campaign steps required to make your inbound marketing really work?

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Grasping the nettle: A guide to social media success

Grasping the Nettle: A Guide to Social Media Success

In an age where reputations are made and lost according to prowess in the social world, the time has come to get to grips with how your business can best use social to reach and engage with your customers.

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Business blogs that deliver the solutions you need

Business Blogs that Deliver the Solutions You Need

Investing time and creativity into your posts, and fostering active engagement from your audience, will give you a blog that truly delivers. Learn how to get past the basics, and grow and scale your blog reach.

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12 steps to a five-star email

12 Steps to a Five-Star Email

Successful email marketing depends on great campaign design, and maximising conversions and click-through rates. We've identified the 12 key components to incorporate in a five-star email.

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The 10 steps to website redesign

The 10 Steps to Website Redesign

A radical redesign can transform your site into a hub of customer interaction and thing of beauty... or it could fail spectacularly! Our 10-Step Redesign Checklist shows you how to avoid the pitfalls.

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Creating Content for Inbound

The business owner's guide to content marketing

The Business Owner's Guide to Content Marketing

Effective content marketing far outperforms advertising today, offering you a clear route to market which addresses the concerns and interests of your buyers. Discover what it takes to do it right.

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Creating remarkable content for inbound marketing campaigns

Creating Remarkable Content for Inbound Campaigns

Done well, great content will truly set your company apart. This eBook offers guidance on how to create remarkable content that captures attention, attracts leads and convert them to customers.

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How to plan and commission video for business

How to Plan and Commission Video for your Business

Discover how video can help you reach and influence more of your customers, bringing your message to life with stories that take a short time to watch and leave a lasting impact.

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How to write a white paper

How to Write a White Paper

White papers can be a powerful inbound marketing asset, particularly if technical detail, statistical data and innovative thinking are requisites in your sector. Learn how to successfully write this type of content.

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Content writing tips for business

Content Writing Tips for Business

Great writing has become increasingly important as the timbre of modern B2B marketing moves from the pushy sales voice to a helpful, informative one. So, what are the rules for writing good copy today?

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