Well-researched buyer personas help define what the focus of your content should be. They highlight pain points, the kind of material your customers might enjoy, and where exactly they will be looking for answers and information.
Doing your own research is an opportunity to set your company apart. It demonstrates thought leadership and helps to position you as experts in your field. We provide you with a step by step guide to doing your own B2B research.
Buyer personas are an essential part of an inbound marketing strategy. They highlight pain points, the kind of material your customers might enjoy, and where they are likely to look for information and guidance. How does that work for manufacturers?
Change is the order of the day. Macro forces are combining to place intense pressure on organisations and entire industries. The manufacturing sector is no exception – most notably, the Fourth Industrial Revolution (and all that it entails) is looming large.
Manufacturers can no longer rely on sales to generate growth, and traditional marketing tactics don’t work like they used to. Power has shifted from the buyer to the seller. In this digital landscape you need a fresh approach.
Referrals have traditionally been the go-to method for garnering business for professional services. However, while word-of-mouth is still an effective tool, it is no longer enough on its own.
Professional service organisations can no longer rely on referrals and word of mouth to generate growth. How do you plan and implement an inbound strategy? This seven step process will provide a roadmap to guide you.
As a marketing professional and HubSpot user, GDPR will already be well on your radar.
This guide takes you through some of the key areas you need to consider to be GDPR compliant after 25th May 2018.
Strategically creating video for different stages of the inbound methodology will strike a chord with tentative prospects. Find out how to tailor your video production to your audience, increase viewership and improve your ROI.
Successfully converting traffic-to-leads and leads-to-sales requires careful consideration. Discover the secrets behind perfect landing page design and conversion campaigns that see real results.
Inbound is all about delivering useful content at the precise moment that a buyer needs it. But what are the essential campaign steps required to make your inbound marketing really work?
In an age where reputations are made and lost according to prowess in the social world, the time has come to get to grips with how your business can best use social to reach and engage with your customers.
Investing time and creativity into your posts, and fostering active engagement from your audience, will give you a blog that truly delivers. Learn how to get past the basics, and grow and scale your blog reach.
Discover how video can help you reach and influence more of your customers, bringing your message to life with stories that take a short time to watch and leave a lasting impact.