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Inbound and Content Marketing Resources

Inbound Marketing Strategy and Analysis

The Inbound Marketing Methodology

The Inbound Marketing Methodology

Inbound revolves around building trust and authority in a noisy, sceptical world. Discover how you can attract visitors, convert leads and close sales using blogging, social, marketing automation and more.

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Your guide to hiring an Inbound Marketing Agency

Your Guide to Hiring an Inbound Marketing Agency

The value and return on investment (ROI) from inbound marketing are increasingly recognised. But not all agencies claiming to be "inbound" are the same. Learn how to discern the best from the rest.

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Unifying your sales and marketing efforts

Unifying Your Sales and Marketing Efforts

According to research from HubSpot, businesses with good sales and marketing alignment achieve 20% annual revenue growth, whilst the poorly aligned see a 4% decline. How might a united effort work for you.

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Six marketing metrics your boss actually cares about

Six Metrics Your Boss Actually Cares About

You map and measure your marketing across a host of metrics, but when the Board question whether all that effort drives demand and revenue, how do you prove the case? Here are six metrics that do just that.

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Professional Services Marketing

The Quick Guide to Inbound Marketing for Professional Services

"Word of mouth" is arguably the oldest and strongest form of marketing, but can be limited in terms of reach. Could an inbound approach help you gain new interest from a wider, online-savvy audience?

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State_of_Inbound_2015_report.jpg

The State of Inbound 2015 Report

Each year, HubSpot surveys thousands of the world’s foremost marketers discerning their most pressing priorities, the challenges that preoccupy them most, and what tactics they’ve used to meet those challenges head-on.

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Inbound Marketing Process

Optimising landing pages for lead generation and conversion

Optimising Landing Pages for Leads and Conversions

Successfully converting traffic-to-leads and leads-to-sales requires careful consideration. Discover the secrets behind perfect landing page design and conversion campaigns that see real results.

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Steps to creating winning inbound marketing campaigns

Steps to Creating Winning Inbound Marketing Campaigns

Inbound is all about delivering useful content at the precise moment that a buyer needs it. But what are the essential campaign steps required to make your inbound marketing really work?

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Grasping the nettle: A guide to social media success

Grasping the Nettle: A Guide to Social Media Success

In an age where reputations are made and lost according to prowess in the social world, the time has come to get to grips with how your business can best use social to reach and engage with your customers.

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Business blogs that deliver the solutions you need

Business Blogs that Deliver the Solutions You Need

Investing time and creativity into your posts, and fostering active engagement from your audience, will give you a blog that truly delivers. Learn how to get past the basics, and grow and scale your blog reach.

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12 steps to a five-star email

12 Steps to a Five-Star Email

Successful email marketing depends on great campaign design, and maximising conversions and click-through rates.  We've identified the 12 key components to incorporate in a five-star email.

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The 10 steps to website redesign

The 10 Steps to Website Redesign

A radical redesign can transform your site into a hub of customer interaction and thing of beauty... or it could fail spectacularly! Our 10-Step Redesign Checklist shows you how to avoid the pitfalls.

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Creating Content for Inbound

The business owner's guide to content marketing

The Business Owner's Guide to Content Marketing

Effective content marketing far outperforms advertising today, offering you a clear route to market which addresses the concerns and interests of your buyers. Discover what it takes to do it right.

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Creating remarkable content for inbound marketing campaigns

Creating Remarkable Content for Inbound Campaigns

Done well, great content will truly set your company apart. This eBook offers guidance on how to create remarkable content that captures attention, attracts leads and convert them to customers.

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How to plan and commission video for business

How to Plan and Commission Video for your Business

Discover how video can help you reach and influence more of your customers, bringing your message to life with stories that take a short time to watch and leave a lasting impact.

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How to write a white paper

How to Write a White Paper

White papers can be a powerful inbound marketing asset, particularly if technical detail, statistical data and innovative thinking are requisites in your sector. Learn how to successfully write this type of content.

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Content writing tips for business

Content Writing Tips for Business

Great writing has become increasingly important as the timbre of modern B2B marketing moves from the pushy sales voice to a helpful, informative one. So, what are the rules for writing good copy today?

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Newsletter ideas for a new media landscape

Newsletter Ideas for a New Media Landscape

With the right newsletter ideas in play, there is no doubt they are still an effective asset. But how do you make your newsletter relevant for readers in an age when we all suffer from information overload?

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