When companies hear agencies talk ‘marketing strategies’, they often imagine a lengthy formulaic undertaking of time and effort resulting in a bloated document that ultimately gathers dust in a drawer.
What you really want is a specific, measurable and achievable plan to reach your business goals. What you actually need is a living action plan that adapts and evolves in response to ongoing measurement and analysis, not a static map for success.
Today’s savvy buyers and decision-makers are using the Internet and social web to educate themselves, research and compare products and services, and listen to key influencers in their market. And certainly, people care much more about their own problems than they do about your products or services.
To get found by, engage with, and influence people, you now need remarkable content that responds to their needs, not your products or services, features and benefits.
Understanding your customers' interests, fears and aspirations creates an opportunity to respond to them rather than broadcast at them, making you a useful, authoritative and trustworthy resource rather than just another vendor after the sale.
First, we do the work to understand your brand, culture, people, key points of differentiation and what sets you apart in the eyes of your customers. Then, we map out the steps to build your strategy and related tactics that will come together to form your Inbound and Content Marketing GamePlan.
To create content that resonates with customers we need buyer personas; representations based on real world information and educated guesses about likes, fears, behaviours, motivations, and demographics.
A strong brand is shorthand for the value and reputation of a company and what it does. Quality, value, reliability, and expertise are encapsulated in the brand and peoples' perception of it.
We create your GamePlan by combining your persona definition, brand development, buyer cycle and content calendar work with the ensuing strategy and tactics that underpin the SMART goals we agree.
Chris Johnson, Chief Executive
Paragon Electronics Group (JJS Manufacturing)