Inbound marketing is made possible by technology solutions that enable data segmentation and evaluation, content positioning and delivery, measurement and analysis on an epic scale. Equinet specialises in the HubSpot platform, but we incorporate several other tools into the technology stack.
The tools that help attract targeted traffic to your website include the ability to manage earned, owned and paid media. A capacity to promote content is as important as drawing the right people to your content. Doing both will set you apart.
Lead generation and the business of converting traffic to leads is best underpinned by the right technology solutions which include the ability to measure and analyse each step in the process.
Tools that help you nurture leads and filter the buyer's journey ensure that you focus attention on good fit prospects. A process for deselection as well as qualification delivers a better prospect experience as well as superior sales interactions.