RESOURCE LIBRARY

A collection of growth marketing guides for contract manufacturers

equinet-media
RESOURCE

THE UNSUNG 
HEROES OF MANUFACTURING

Discover how to stand out, power your pipeline, and improve margins.

manufacturing-marketing
THE GUIDE TO

B2B
MANUFACTURING MARKETING

The manufacturer’s guide to developing a marketing strategy focused on growth.

brand-positioning
THE GUIDE TO

BRAND POSITIONING

Learn how to elevate your brand strategy with our guide to Brand Positioning.

account-based-marketing
THE GUIDE TO

ACCOUNT
BASED MARKETING

Understand the process of targeting key accounts for your business.

sam-alignment
THE GUIDE TO

SALES & MARKETING ALIGNMENT

Explore the rise of RevOps and why it is essential to align sales and marketing.

sales-enablement
THE GUIDE FOR

SALES ENABLEMENT

Learn how the importance of creating meaningful content in the sales cycle.

content-strategy
THE GUIDE TO

DEVELOPING A CONTENT STRATEGY FRAMEWORK

Why you need a content strategy and how you go about implementing it.

content-research
THE GUIDE TO

B2B
RESEARCH CONTENT

How to do proprietary research to create powerful content assets you own.

growth-driven-design
THE GUIDE TO

GROWTH
DRIVEN
DESIGN

Discover why traditional website building raises more questions than answers.

video-marketing-solutions
THE GUIDE TO

VIDEO
MARKETING SOLUTIONS

Learn the various approaches to producing compelling inbound marketing videos.

crm-optimisation
THE GUIDE TO

CRM
OPTIMISATION

Explore the value of building your business through your CRM platform.

buyer-personas
THE GUIDE TO

DEVELOPING
B2B BUYER PERSONAS

A guide to creating in-depth buyer personas and why it matters.

inbound-marketing
THE GUIDE TO

INBOUND MARKETING

Double down on how you get found by people looking for what you do.

revenue-operations
THE GUIDE TO

REVENUE OPERATIONS
AKA REVOPS

Turn your entire business into a well-oiled revenue-generating machine.

existential-threats
A REVIEW OF

THE SEVEN EXISTENTIAL THREATS

Prepare for and escape the threats to growth.

common-mistakes
A REVIEW OF

THE SEVEN COMMON MISTAKES

Avoid the bear traps of a changing sales and marketing landscape.