We run a series of workshops and research projects to deliver your strategic plan:
Brand Development: Define your core propositions, reasons to believe, brand essence and personality (Workshop)
Customer Fit: Alignment of customer challenges and aspirations with your solutions and value propositions (Workshop)
Persona Definition: Two personas with change drivers, perceived barriers, success factors and decision criteria (Workshop)
Buyer's Journey: Mapping your customer's needs at each stage of their experience of sourcing a solution (Workshop)
Ideal Customer Profile: The perfect target company portrait and definition of their demographic imperatives (Workshop)
Content Audit: Keyword research, content audit, eBook synopsis, optimised blog titles, and key stage offer plans (Workshop)
Findings from workshops and our research will be output, along with your plan for implementing inbound, in an 'Inbound Blueprint' half way through the programme.
This offer does not include the Sales Workshop - but it is possible to add this - just ask when we speak.
To learn more or to acquire this programme please set up a time to speak below
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