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Set your company up for success with Hubspot

Get the three-month Inbound Strategy and Foundation Programme

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You want help developing a strategic plan for inbound and building a solid foundation for success. And you need the confidence that your team will be ready to implement inbound in-house after that.

DEVELOPING YOUR STRATEGIC PLAN

We run a series of workshops and research projects to deliver your strategic plan:

Positional Research: Including a baseline audit and competitor benchmarking (Pre-Workshop Research)

Brand Development: Define your core propositions, reasons to believe, brand essence and personality (Workshop)

Customer Fit: Alignment of customer challenges and aspirations with your solutions and value propositions (Workshop)

Persona Definition: Two personas with change drivers, perceived barriers, success factors and decision criteria (Workshop)

Buyer's Journey: Mapping your customer's needs at each stage of their experience of sourcing a solution (Workshop)

Ideal Customer Profile: The perfect target company portrait and definition of their demographic imperatives (Workshop)

Content Audit: Keyword research, content audit, eBook synopsis, optimised blog titles, and key stage offer plans (Workshop)

Digital Review:  Present draft blog, landing page, CTA, and email designs + set up your website for inbound (Workshop)

Findings from workshops and our research will be output, along with your plan for implementing inbound, in an 'Inbound Blueprint' half way through the programme.

This offer does not include the Sales Workshop - but it is possible to add this - just ask when we speak.

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BUILDING YOUR FOUNDATION FOR SUCCESS

We develop the foundational elements that set you up for success. This will include:

Awareness Stage eBook:  Designed eBook (circa 3,500 words), created in-line with synopsis  (incl. InDesign files)

Blog Posts: Four posts (approx 1,000 words) from blog calendar, uploaded, optimised and scheduled in HubSpot

Blog Templates: Index page and post templates from designs presented an the Digital Review Workshop

Landing Page Template: We will write and build your template from designs agreed in the Digital Review Workshop

Calls to Action: We will design eBook CTA banners for your blog and site and provide you with the Photoshop files

Email Template Design: We will build the templates for your newsletter, workflows and re-engagement emails

Hubspot Set-up: We will help set up and configure your HubSpot portal for optimal performance ready for launch

Training: We can provide blog and social media training workshops for up to 10 members of your team if required

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This programme takes three months from start to finish and costs £15,000 + VAT.

Workshops run at your business incur expenses

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To learn more or to acquire this programme please set up a time to speak below