Set your company up for success with Hubspot

Get the three-month Inbound Strategy and Foundation Programme



We run a series of workshops and research projects to deliver your strategic plan:

Positional Research: Including a baseline audit and competitor benchmarking (Pre-Workshop Research)

Brand Development: Define your core propositions, reasons to believe, brand essence and personality (Workshop)

Customer Fit: Alignment of customer challenges and aspirations with your solutions and value propositions (Workshop)

Persona Definition: Two personas with change drivers, perceived barriers, success factors and decision criteria (Workshop)

Buyer's Journey: Mapping your customer's needs at each stage of their experience of sourcing a solution (Workshop)

Ideal Customer Profile: The perfect target company portrait and definition of their demographic imperatives (Workshop)

Content Audit: Keyword research, content audit, eBook synopsis, optimised blog titles, and key stage offer plans (Workshop)

Digital Review:  Present draft blog, landing page, CTA, and email designs + set up your website for inbound (Workshop)

Findings from workshops and our research will be output, along with your plan for implementing inbound, in an 'Inbound Blueprint' half way through the programme.

This offer does not include the Sales Workshop - but it is possible to add this - just ask when we speak.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.
Get Free Widget

When you download one of our eBooks or guides, we may occasionally send you further blog or content offers that we believe you may also find interesting or helpful. We hope that's a reasonable expectation on our behalf and you can choose to opt out or change your preferences at any time.

For further information, on how we process your data and keep it safe, please read our privacy policy.

Equinet – The Insider Guide to Developing & Using Buyer Personas LP form img