Manufacturing

The manufacturing industry has been disrupted. Industry 4.0 has globalised and intensified competition as never before. Speed to market, personalisation, agility and innovation are critical to survival. Now, Industry 5.0, is poised to change everything again.

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The sales and marketing challenged has changed

The way you win new business has been disrupted, too. Fragmented supply chains, as well as long and complex sales cycles can leave you feeling disconnected from your end customers; unable to properly identify their changing needs or understand how to reach them. And those customers are making their buying decisions differently, anyway,

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55%

of manufacturing marketers say their top challenge is overcoming the traditional marketing and sales mindset (CMI).

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The inbound sales pro knows power has shifted to the buyer. Not everyone in their sales funnel is ready for a sales conversation. Or even in an active buying cycle. They are using social media, online research and specialist technologies to narrow their focus. Sales need to focus on prospects that are ready to connect.

55%

of manufacturing marketers say their top challenge is overcoming the traditional marketing and sales mindset (CMI).

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Inbound sales and marketing for manufacturing – the perfect fit?

An inbound approach to sales and marketing focuses on creating relevant, high-quality content that pulls the right people to your company, attracting traffic that you can convert to leads and close to sales over time. It’s perfect for the longer sales cycles associated with manufacturing. Because long and complex sales cycles require strong and sophisticated relationships, based on trust and expertise.

In this globalised, hyper-competitive marketplace, power has shifted from the seller to the buyer. It may not be just your operations that have to adapt today, but your whole marketing philosophy. To achieve success you may have to re-imagine your entire route to market.

Read a manufacturing case study

Less than one in four

manufacturing companies have a content marketing strategy (CMI)

Manufacturing eBook

A Manufacturer's Guide: The Covid-19 Recovery will be Digital

Discover the seven steps to developing an inbound strategy for an expanding digital economy.

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