Why do you need a content strategy?

Organisations use content marketing to build an audience, increase revenue and attract better customers. Typically they want to grow brand awareness, elevate their credibility, and build a better pipeline. 

A content strategy is a playbook for written, visual or audio content to help attract a target audience at every stage of the buyer's journey. It's a plan for identifying opportunities, choosing channels and media, and setting goals. And a framework for selecting measurable tactics in pursuit of continuous improvement. 

A content strategy helps:

  • Keep teams focused and aligned to goals.
  • Clarity on who you are creating content for.
  • Determine which types of content to develop
  • Create accountability.
  • Identify performance metrics to track.
  • How you are going to promote content.

A content strategy helps you plan for growth and avoid random acts of marketing.

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