Inbound Marketing Age

What kind of visual content should you include in your B2B blog?

Written by Maddy Bogacki  |  19, September, 2019  |  0 Comments  Subscribe

Striking visuals are a highly engaging form of content for businesses, and they're essential for building an SEO friendly website. That is why they are so valuable to your B2B blog posts. In a 2019 survey of more than 500 digital marketers, 88% said they used visuals in more than half of the articles they published.

With that in mind, here's some inspiration for content marketers who are on a mission to make their blog posts more visual.

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What are the best free design tools for B2B content writers?

Written by Maddy Bogacki  |  12, September, 2019  |  0 Comments  Subscribe

As a writer with oodles of interesting ideas and creative flair you might be tempted to explore your artistic side every now and then and create custom visual content that will compliment your copy. So, if you're in the mood for some light experimentation, what tools are available to you, and how easy are they to pick up and give a go?

Here's a short guide to the best free assets for your visual content toolkit.

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From Deadpool to Gin - how Ryan Reynolds became a content marketing genius

Written by Katie Hughes  |  10, September, 2019  |  0 Comments  Subscribe

Perhaps you know Ryan Reynolds best as Michael from Two Guys and a Girl, as the CIA Agent in Safe House, or as the title character in the critically acclaimed film Deadpool.

But what about his role in the world of content marketing?

See Ryan Reynolds isn’t just a Hollywood film star. When he’s not busy smashing out hit films, he’s creating some truly outstanding marketing content.

Over the last few years, Reynolds has slowly made a name for himself in the content marketing world, first with the hit film Deadpool (and subsequently Deadpool 2), but also in the drinks industry.

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Lead generation and nurturing: designing effective workflows

Written by Jeremy Knight  |  6, September, 2019  |  0 Comments  Subscribe

Editor's note: This blog was originally published in November 2012 and has since been updated for optimal accuracy and relevance.

Content, content, content. It is the linchpin of the whole lead generation and inbound marketing process. It educates, adds value and entertains. It can also help you to nurture relationships with your leads in a way that makes them choose your product or service.

What is lead nurturing?

Lead nurturing is the process of using content to draw prospective customers through the sales funnel until they reach the decision to buy.

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Lie back and think of your content marketing strategy

Written by Osian Barnes  |  5, September, 2019  |  0 Comments  Subscribe

Forgive the question, but does your content marketing strategy ask your audience to ‘lie back’ and think of you?

Or does it demand they ‘lean forward’ and pay attention?

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4 ways to drastically improve your content

Written by Keith Errington  |  4, September, 2019  |  0 Comments  Subscribe

1. Add images

Great lengths of text in your content are not attractive – it is only when someone starts reading that they come to life and potentially capture your audience. That takes an investment of time that many visitors may not want to make.

Too much uninterrupted text in your content will put potential readers off. 

There are many ways to break up long stretches of text, but by far the most powerful is to use images.

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10 of the best content writing tools to improve your blog

Written by Katie Hughes  |  3, September, 2019  |  0 Comments  Subscribe

Blogging remains one of the best ways to connect with your customers and prospects. But in an age of content saturation, most writers know they need to up their game.

You may have been blogging for years, but even the most seasoned writers need a little help sometimes.

Plus content writing isn't just about being able to write well. A good content writer will also be focused on ensuring they're writing about topics that resonate with their ideal customers and that their blog posts are getting found by those people.

We've compiled some of the best content writing tools that we use here at Equinet, to help you improve your blog and get noticed by the people looking for what you do.

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Stock images for B2B websites: how to sift out the duds

Written by Maddy Bogacki  |  29, August, 2019  |  0 Comments  Subscribe

If you have ever trawled through a stock photography website in search of images to represent your business, you will already appreciate that it can be a bit of a minefield. On the one hand, stock image sites give you easy access to professional photography (or illustration) and save you valuable time and resources.

The flip side is, frankly, there is such an excess of naff material out there. It can take some effort to source images that truly reflect your brand.

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How to fold SEO into your website design

Written by Maddy Bogacki  |  26, August, 2019  |  0 Comments  Subscribe

Are your website designs sensitive enough to modern SEO tactics?

Incorporating SEO best practices into your website from the ground up will help you to increase the quality and volume of website traffic, and deliver a more pleasing user experience for your site visitors.

Follow these tips to build a business website that both bots and people will love.

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Original research for content marketing - is it really worth it?

Written by Katie Hughes  |  22, August, 2019  |  0 Comments  Subscribe

As a marketer, publishing original research is an opportunity to demonstrate thought leadership and position your company as an authority in your industry. And in turn, it can help you to build trust and credibility with your customers and prospects.

In a world of content saturation, publishing original research can help you stand out in your industry. But, it’s possibly one of the most underused forms of content.

Just 39% of marketers have published original research in the past 12 months, according to a global study by Mantis research and BuzzSumo.

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Film techniques that make life easier in the edit room

Written by Maddy Bogacki  |  19, August, 2019  |  0 Comments  Subscribe

Great planning and foresight can elevate your video marketing content from good to brilliant. 

In this blog, we explore how filmmakers can make creative decisions that save time and effort in the editing room, resulting in a video campaign that engages and delights.

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