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How an inbound approach could help your SaaS company

Across the spectrum, industries are facing change on an unprecedented scale – and the software as a ...

9 habits SaaS content writers should avoid

Writing for the B2B market is often challenging, and never more so than in the world of the software...

The importance of storytelling in professional services marketing

At its core, marketing is storytelling. Telling stories allows you to connect with your target audie...

Five techniques a B2B content writer should master

Being a good B2B content writer involves a diverse range of skills, knowledge and experience. Not al...

What B2B content writers should know about 10x content

By now, many companies understand the vital role that content plays in attracting their target audie...

How to create content ideas for professional services marketing

Regular content creation is at the heart of modern marketing, but maintaining a constant stream of u...

3 top benefits of content marketing for manufacturing

Whether you are a manufacturer already on a content marketing journey, or one that is considering ta...

4 myths about B2B content writing

"Myth: a widely held but false belief or idea." Oxford Dictionaries B2B content writing is a topic r...

4 simple productivity techniques to help B2B content writers

"We'll publish a blog post every day this month"; "this quarter, we'll create a top-of-the-funnel eB...