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Inbound Marketing Age

Should we prioritise customer retention over customer acquisition?

Written by Nicola Risi  |  11, September, 2019  |  0 Comments  Subscribe

We focus so much energy on attracting new customers, converting prospects, and nurturing leads into buyers. And rightly so. Acquiring new customers is essential for growth, is incredibly satisfying, plus, it’s a great morale booster.

But it's easy to get caught up in the excitement of chasing that next new contact which is very often short-lived - especially if the customer doesn't stick around very long.

Acquiring a new customer takes a lot of energy, resource, and cost, so if they don't stick around, it can be hard to see a return on investment.

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Why you should build a brand community and how to do it

Written by Nicola Risi  |  25, July, 2019  |  0 Comments  Subscribe

The word community can mean different things to different people.

A sense of community can be brought about by religion, place of origin or background. Or your community might depend on where and how you live.

Lots of well-known, successful brands have harnessed this sense of community, and created armies of loyal advocates who engage and interact with each other based on a set of shared experiences, interests and challenges. 

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