We focus so much energy on attracting new customers, converting prospects, and nurturing leads into buyers. And rightly so. Acquiring new customers is essential for growth, is incredibly satisfying, plus, it’s a great morale booster.
But it's easy to get caught up in the excitement of chasing that next new contact which is very often short-lived - especially if the customer doesn't stick around very long.
Acquiring a new customer takes a lot of energy, resource, and cost, so if they don't stick around, it can be hard to see a return on investment.